Kreo Co., Ltd. has launched the "Minna de Gen-CO2 (Gentsu) Project 2026" to encourage consumer awareness and behavioral changes toward decarbonization. This project is part of the "Challenge Carbon Neutral Consortium (CCNC)," which consists of 21 private companies, including retailers and manufacturers. Key initiatives include the "Eco-Label Hunter 1.5°C Strategy," a learning contest for children, and promotional campaigns for environmentally friendly products in stores, aiming to promote decarbonization through consumer purchasing behavior.
FACT BOX
- Source: PR TIMES
- Category: CSR/Sustainability