Kreo Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tsukasa Yokoi), which proposes marketing and promotions based on a consumer perspective, is pleased to announce the "Seasonal Real Behavior Data: New Year's Holiday Edition," which provides insights into how people spend their "New Year's holidays" and their purchasing behavior.

Relying solely on one's own sales data inevitably limits the understanding of the seasonal market. Furthermore, even companies that acquire consumer data often do not continuously track all seasonal events.

The Seasonal Real Behavior Data is designed to supplement the "parts that are assumed to be visible but are not yet truly seen."

This data is collected through surveys conducted immediately after a seasonal event while consumers' memories are still fresh. It captures in detail how they spent their time, what they purchased, and where they spent their money. By comparing the latest 2025 consumer data with your company's sales performance from the previous year, you can identify opportunity losses. Additionally, by analyzing three-year comparisons and trends around the same day of the week, it is possible to forecast for 2026.

This data can be utilized as material to broaden your perspective when considering product planning, promotional design, and sales strategy revisions.

｜Details can be confirmed here

▼ Consumer Data for "New Year's Holidays"

Product Overview

Product Name: "Survey on New Year's Holiday"

Sales Format: Excel (Cross-tabulation by GT/Gender, Age, and Area)

Sales Price: 56,000 yen (excluding tax) / year *3-year set: 150,000 yen (excluding tax)

｜In addition, we also publish reports analyzing the "current status" and "future outlook" of the gift and seasonal market from a long-term perspective, derived from over 15 years of consumer data analysis.

▼ Seasonal Time-Series Gift Package Report

Inquiries Regarding This Matter

Kreo Inc. Marketing Development Department Contact: Mizuno, Matsumoto E-mail: [email protected] (Inquiries only)

Company Overview

Company Name: Kreo Inc.

Location: Marunouchi 2-chome Bldg. 5F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo

Representative: President and CEO Tsukasa Yokoi

Business Activities: Total solutions for marketing, advertising, and promotions

Established: December 1968

Capital: 82.84 million yen

https://kreo.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product