Turn the "Winter Delay" into an Opportunity! Report on Spring Winter Demand Acquisition Strategies and Latest Naphtha Trend Analysis Data Released

Kreo Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Tsuyoshi Yokoi), which proposes marketing and promotion based on consumer perspectives, will release a report titled "Turn the 'Winter Delay' into an Opportunity! Spring Winter Demand Acquisition Strategies and Latest Naphtha Trend Analysis Data" on June 30, 2026 (Tuesday), utilizing its unique research findings.

[URL] https://kreo.jp/news/260630_food-trend

We are currently facing an era of unprecedented "uncertainty (fluctuation)" due to climate change, exemplified by prolonged heat waves, and increasingly opaque global affairs. Particularly in the autumn/winter season, traditional marketing based on seasonal cycles is becoming less effective, as extended warm spells delay the demand for hot menu items.

In this shorter, more unpredictable winter, how should we support consumers with their unstable mindsets?

This report investigates and analyzes the changing sense of seasons and the latest consumer consciousness, proposing new approaches to win the upcoming autumn/winter business. It also analyzes the latest research findings on the impact of naphtha shortages on consumers, which can serve as a reference for the autumn/winter business. Please read it to connect to your next corporate strategy.

Report Image (Excerpt)

(Some report data and text have been modified.)

Report Overview

● Report Title

Turn the "Winter Delay" into an Opportunity! Report on "Spring Winter Demand" Acquisition Strategies and Latest Naphtha Trend Analysis Data

● Contents

1. Turn the "Winter Delay" into an Opportunity! What are the Spring Winter Demand Acquisition Strategies?

・ Is the demand for representative warm winter dishes being "delayed" or "extended into spring"?

・ What are the changes in eating habits in early spring? (Consumer survey / Dishes desired by season)

・ Climate focuses on "delayed start of winter" and "fluctuations in temperature at the end." (Japan Meteorological Agency data)

・ What are the physical and mental changes during the seasonal transition period? (Consumer survey / Concerns about seasonal changes)

・ What are the food-related behaviors that regulate mind and body? (Consumer survey / Food behaviors to regulate mind and body)

・ The "Now" of consumption trends (Consumer survey / Expenditures to protect and expenditures to cut)

・ Summary and keywords for spring winter demand (with development plan)

2. Changes in Packaging Materials (Naphtha Impact): What are Consumers Thinking Now?

・ What do people feel when packages change due to raw material or packaging material issues? [Food Edition]

・ [Same for Daily Necessities Edition]

・ Summary of results and sales methods by food and daily necessities

・ When purchasing food and daily necessities, what information do you particularly check when price increases are a concern?

・ When there are changes in price, volume, or packaging, what explanations are easy to accept?

View Details

● Other Report Overview

Sales Format: PowerPoint Price: 100,000 yen (excluding tax)

Internet Research System [Naruhodo MC.net]

https://kreo.jp/service/mc_net.html

MC.net is an internet research system operated by Kreo that allows for various surveys targeting Kreo's unique members and external affiliated monitors. We select the optimal research method according to marketing challenges and conditions, and provide optimal solutions.

Inquiries Regarding This Matter

Kreo Inc. Marketing Development Department Contact: Matsumoto, Saito E-mail: [email protected] (Inquiries only)

Company Overview

Company Name: Kreo Inc.

Location: Marunouchi 2-chome Bldg. 5F, 2-5-1 Marunouchi, Chiyoda-ku, Tokyo

Representative: Tsuyoshi Yokoi, President and Representative Director

Business Activities: Total solutions for marketing, advertising, and promotion

Established: December 1968

Capital: 82.84 million yen

https://kreo.jp/