In a Shrinking Population Society, What Should SMEs Do? A Discussion Group Using Shu Yamaguchi's 'The Future of Business' to Be Held in Shinjuku on July 30 (Thu)

Keiei Sanbou Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; President: Kenji Shintani), which operates the business community bar "Sanbou BAR," will hold an event titled "[SME Exploration Group for the Future] In a Shrinking Population Society, What Should SMEs Do?" on July 30, 2026 (Thu) from 7:00 PM at "Sanbou BAR Shinjuku." The event will use Shu Yamaguchi's book "The Future of Business" as a starting point for business owners to discuss the role of SMEs in a shrinking population society. (Organizer: Shirakata Research Institute Co., Ltd.). We await the participation of business owners who wish to step away from their daily operations and consider the future of their companies and society from a long-term perspective.

Background of the Event

As society faces a shrinking population, securing human resources is becoming increasingly difficult, customer numbers are decreasing, and even maintaining local communities is becoming challenging. It is said that economies, societies, and management based on the premise of "growth" due to population increase will no longer be sustainable. In such a situation, what options remain for SMEs? What are the winning strategies for the future? How can they survive and continue to embody their philosophy? This event is held to consider these hypotheses with many company presidents. Because there is no single correct answer, we create a space for business owners to discuss with each other.

Event Features and Highlights

* Exploring the future of SMEs from a long-term perspective, using Shu Yamaguchi's "The Future of Business - Bringing Humanity Back to the Economy" as a guide. * Participants can attend with peace of mind even if they haven't read the book beforehand, as a book summary will be shared at the beginning. * Participants will discuss three themes: "The Age of Plateau Society and the Mission of Business," "From Economic Rationality to Humanism," and "Rethinking the True Meaning of Business." * A format where business owners can speak frankly with each other in a relaxed atmosphere while enjoying drinks at a bar.

Event Overview

Date and Time: July 30, 2026 (Thu) 19:00~

Program: 1 Book Summary 2 Discussion on "The Age of Plateau Society" and "The Mission of Business" 3 Discussion on "From Economic Rationality to Humanism" 4 Discussion on "Rethinking the True Meaning of Business."

Venue: Sanbou BAR Shinjuku (Adhoc Shinjuku Bldg. 5F, reDine Shinjuku, 3-15-11 Shinjuku, Shinjuku-ku, Tokyo

Map: https://maps.app.goo.gl/rFq9gjPxPQ2WpMDW8)

Capacity: 20 people

Participation Fee: Around 6,000 yen (Actual cost of food and drinks on the day will be charged).

Target Audience: Business owners / Those who want to think together rather than gain something.

Organizer: Shirakata Research Institute Co., Ltd.

Application: https://luma.com/20076hjy

Speaker Profiles

Tetsuya Ishikawa

President, Shirakata Research Institute Co., Ltd.

After graduating from university, he worked in human resource development and organizational development consulting at Deloitte Tohmatsu Group's Tohmatsu Innovation (now ALL DIFFERENT Inc.) from 2011. In 2016, he joined Shirakata Research Institute Co., Ltd. as a founding member and led recruitment and organizational development consulting. In 2019, he established Social Recruiting Co., Ltd., a subsidiary specializing in recruitment support, and became its representative director (※Integrated into Shirakata Research Institute in 2024). He currently serves as the President of Shirakata Research Institute Co., Ltd.

Kenji Shintani

Representative Director, Keiei Sanbou Co., Ltd.

Owner, Sanbou BAR

He worked in consulting for SMEs at the Deloitte Tohmatsu Group for 10 years and participated in the launch of five businesses. He then became independent and established Keiei Sanbou Co., Ltd. He currently provides extensive support to business owners and also serves as the representative of Craft Tea Co., Ltd., which develops the Japanese tea brand "CRAFT TEA." Based on his own management experience, he is dedicated to operating a community that supports the loneliness of business owners.

About the Business Community Bar "Sanbou BAR"

"Sanbou BAR" is a "business community bar" where business owners, business people, and creators gather to passionately discuss everything from serious business consultations to future ideas over drinks. It is more than just an inter-industry exchange venue; it is a stimulating space where participants become "staff officers" for each other, deriving hints for problem-solving and creating new collaborations.

<Event List>

https://luma.com/sanbou.bar

* Sanbou BAR Shinjuku

〒160-0022 Tokyo, Shinjuku-ku, Shinjuku 3-15-11 Adhoc Shinjuku Bldg. 5F reDine Shinjuku

https://maps.app.goo.gl/rFq9gjPxPQ2WpMDW8

* Sanbou BAR Hamamatsucho

〒105-0022 Tokyo, Minato-ku, Kaigan 1-2-3 Shiodome Shiba Rikyu Bldg. B1F, Hamamatsucho Neo Yokocho

https://maps.app.goo.gl/z9G2tYQpqRw5oSMY6

* Sanbou BAR Shiodome

〒105-7090 Tokyo, Minato-ku, Higashi-Shimbashi 1-8-2 Caretta Shiodome B2F, Shiodome Yokocho

https://maps.app.goo.gl/TiRrEMsgZMxiYmFo7

Company Overview

Company Name: Keiei Sanbou Co., Ltd.

Representative Director: Kenji Araya

Established: November 2015

Business Activities: Management consulting, operation of the "Sanbou" management community, operation of Sanbou BAR

URL: https://www.ksanbou.co.jp/