Turning Camera Performance into Reliable Recording. The Growing Importance of Memory Card Selection with the Advent of New Generation Alpha Cameras.

Lexar is launching the "Lexar® Professional GOLD CFexpressTM 4.0 Type A Card" and "Lexar® Professional SILVER CFexpressTM 4.0 Type A Card" in the Japanese market. These high-speed memory cards are designed for creators using CFexpress Type A compatible cameras, supporting fast data recording, stable write performance, and efficient post-shooting workflows.

In recent years, cameras have become increasingly high-performance. In May 2026, Sony announced the "α7R VI," the sixth generation of its full-frame mirrorless interchangeable-lens camera series. This model features an approximately 66.8-megapixel full-frame stacked Exmor RS CMOS sensor and offers continuous shooting at up to approximately 30 frames per second with AF/AE tracking, free from blackouts. The release date is scheduled for June 5, 2026.

High pixel counts, high-speed continuous shooting, and high-bitrate video. Camera evolution brings new expressive possibilities to creators. However, to stably leverage these capabilities in the field, understanding the recording media, in addition to the camera body itself, is more crucial than ever.

A memory card is not simply about "having a large capacity" or "choosing based solely on the maximum speed indicated on the package." It is the medium that accommodates high-bitrate video, keeps up with high-speed continuous shooting, stably records captured data, and further supports post-shooting data transfer and editing workflows. In the era of high-performance cameras, memory card selection also needs to be updated.

Capturing is not enough. It becomes a work only when it can be recorded.

Are you choosing cards based only on maximum read speed?

Historically, many users have focused on capacity, price, and the maximum speed prominently displayed on the package when selecting a memory card. Of course, read speed is important. When transferring footage to a PC after shooting, backing up, or moving data to an editing environment, read speed directly impacts work efficiency.

On the other hand, write performance is critical during shooting. Especially for video recording, data is continuously written to the card while recording. Therefore, stable write performance and sustained write performance are required, not just instantaneous maximum speed.

With SD cards, you might see notations like V10, V30, V60, and V90. These are video speed classes, a speed standard for video recording, and can be considered important indicators for video recording in the SD card era.

And in the era of CFexpress, there is another keyword to know: VPG. VPG stands for Video Performance Guarantee, a standard indicating the minimum sustained write performance for video recording. Numbers like VPG200 and VPG400 indicate minimum sustained write speeds in MB/s.

When choosing cards going forward, you need to ask yourself:

How fast can this card read? And can it stably write my shooting format?

From V30, V90 to VPG200, VPG400. What creators need to decipher are not just numbers. They are clues to understanding the recording performance demanded by the camera.

The Importance of Recording Media Indicated by New Generation Cameras

Looking at the specifications of the α7R VI makes the relationship between camera evolution and recording media clearer. The camera features dual slots compatible with both CFexpress Type A memory cards and SD cards, supporting workflows designed for high-pixel data and high-speed continuous shooting.

The advent of such cameras is not just about "cameras becoming high-performance." High-pixel RAW, high-speed continuous shooting, high-bitrate video. As the amount of data handled increases, memory cards become more than just accessories; they become crucial elements supporting the shooting workflow. However, compatible standards and operating specifications vary by camera. For example, the α7R VI does not support the CFexpress 4.0 standard; when a CFexpress 4.0 compatible card is inserted, it will operate under the CFexpress 2.0 standard. This is precisely why memory card selection requires consideration not only of the card's standalone specifications but also of the camera body's specifications, shooting modes, required video performance, and even post-shooting data transfer.

CFexpress 4.0 Type A cards demonstrate their value in post-production workflows when combined with compatible card readers and high-speed editing environments. Stable recording within the camera, high-speed transfer after shooting, and overall efficiency in workflows handling large amounts of material. Memory cards in the era of high-performance cameras are expected to support all of these.

Cameras capture. Cards record.

High-quality video production is not completed by the camera alone. The camera captures light, the lens depicts the moment, and the sensor receives the information. And the memory card records all of it.

No matter how high-definition the video or how decisive the moment, if it is not stably recorded, it cannot remain as a work.

High-bitrate video, high-speed continuous shooting, RAW footage, and long recording times all place continuous load on the memory card. What is required in the shooting environment is not just a card with the highest speed, but a card that can deliver stable performance as a recording medium.

True speed is not just about fast transfer. It is also about stable recording in the shooting environment.

GOLD: The Choice to Support High-Load Professional Shooting

The Lexar Professional GOLD CFexpress 4.0 Type A card is designed for professional shooting scenarios with higher demands.

Commercial photography, documentary production, wedding shoots, sports photography, and long-duration video recording. In these situations, there are no second chances for crucial moments. Therefore, creators seek not just cards with high theoretical speeds, but cards that support stable recording under heavy loads and contribute to the overall shooting workflow.

The Professional GOLD CFexpressTM 4.0 Type A card achieves maximum read speeds of 1800MB/s and maximum write speeds of 1650MB/s via PCIe 4.0, featuring a sustained write speed of 1400MB/s and VPG400 certification. It also boasts a robust design with temperature resistance, vibration resistance, and dust/waterproofing (IP68).

Capture fleeting moments with high-speed continuous shooting. Preserve image information with high-bitrate video. Ensure post-production flexibility with RAW footage. Keep the on-site flow going with long recording times. In such high-load shooting, GOLD provides peace of mind on set.

If the camera captures beyond its limits, GOLD supports its recording.

SILVER: Making the Upgrade to High-Speed Storage More Accessible

The Lexar Professional SILVER CFexpress 4.0 Type A card is an option for creators looking to step up to a high-speed storage environment.

In recent years, the production environment for photos and videos has changed significantly. Even for social media video production, 4K shooting and high frame rate recording are no longer uncommon. Individual creators are also increasingly handling RAW shooting, high-bitrate video, and large-capacity materials.

For such users, SILVER offers an accessible entry point into the high-speed world of CFexpress Type A. The Lexar Professional SILVER CFexpressTM 4.0 Type A Card offers maximum read speeds of 1750MB/s, maximum write speeds of 1650MB/s, sustained write speeds of up to 1300MB/s, and VPG200 certification.

Confirm if your camera supports CFexpress Type A. Check the card specifications required for your shooting format. Select the necessary capacity. And then, focus on the shooting itself. SILVER aims not to make specs seem complicated, but to enable creators to choose a card that suits their camera and shooting style more intuitively.

If you've upgraded your camera, it's time to reconsider your storage to match your creative needs.

Main Specification Comparison

Product Name

Lexar® Professional GOLD

CFexpressTM 4.0 Type A Card

Lexar® Professional SILVER

CFexpressTM 4.0 Type A Card

Form Factor

CFexpress 4.0 Type A

CFexpress 4.0 Type A

Max. Read Speed

Up to 1800MB/s

Up to 1750MB/s

Max. Write Speed

Up to 1650MB/s

Up to 1650MB/s

Sustained Write Speed

Up to 1400MB/s

Up to 1300MB/s

VPG

VPG400

VPG200

Primary Positioning

Option to support high-load professional shooting

Option to simplify upgrading to high-speed storage

* Figures are manufacturer's stated values. Actual speeds may vary depending on the camera, card reader, PC environment, and shooting mode used.

* SILVER's sustained write speed is a maximum value. Specifications may vary slightly depending on capacity. Please check the specifications on each product page before purchasing.

* Maximum transfer speed varies depending on the compatible card reader and usage environment.

GOLD and SILVER are Not Simply Hierarchical

GOLD and SILVER should not be viewed as simply "superior" and "inferior."

More accurately, they are options tailored for different shooting styles, different loads, and different workflows.

GOLD is for more demanding professional shooting. SILVER is for upgrading to high-speed storage and everyday high-quality production.

The question they both answer is the same: With cameras having evolved this far, what kind of memory card can handle their performance?

The answer is not determined by capacity alone, nor by maximum read speed alone. What needs to be confirmed is the card type supported by the camera, the write performance required by the shooting format, the speed standards related to video recording, and the stability and efficiency needed for your production workflow.

Which card is actually needed depends on the camera and shooting mode. Just as you read camera specs, you should read card specs. This is the new basic practice in the era of high-performance cameras.

The Best Moments Don't Wait

Decisive moments don't wait.

The moment an athlete crosses the finish line. The moment a bride and groom exchange rings. The few seconds as the city lights turn to night. The expression when an actor's emotion reaches its peak. The fleeting moment a wild animal appears and disappears.

Cameras capture these moments. Memory cards record them. In an era of high bitrates, high resolutions, and high-speed continuous shooting, memory cards are no longer mere accessories. They are vital partners for preserving creators' intentions as works.

Great moments don't wait for caching. Creation doesn't wait for recording delays. That's why a single card can be a reason to entrust your creation to it.

Lexar Professional CFexpress 4.0 Type A GOLD / SILVER offers choices from VPG400 to VPG200, catering to creators' shooting styles and production environments, and connecting the potential of CFexpress Type A compatible cameras to more reliable recording.

Cameras capture beyond limits. Lexar supports the recording of those moments.

Lexar Professional CFexpress 4.0 Type A GOLD / SILVER

Turning Camera Performance into Reliable Recording.

Main Lineup (Example Japanese Retail Model Numbers)

Series

Capacity

Example Model Number

Lexar® Professional SILVER CFexpressTM 4.0 Type A Card

256GB

LCAEXS4256G-RNENG

Lexar® Professional SILVER CFexpressTM 4.0 Type A Card

512GB

LCAEXS4512G-RNENG

Lexar® Professional SILVER CFexpressTM 4.0 Type A Card

1TB

LCAEXS4001T-RNENG

Lexar® Professional SILVER CFexpressTM 4.0 Type A Card

2TB

LCAEXS4002T-RNENG

Lexar® Professional GOLD CFexpressTM 4.0 Type A Card

256GB

LCAEXG4256G-RNENJ

Lexar® Professional GOLD CFexpressTM 4.0 Type A Card

512GB

LCAEXG4512G-RNENJ

Lexar® Professional GOLD CFexpressTM 4.0 Type A Card

1TB

LCAGOLD001T-RNENJ

Lexar® Professional GOLD CFexpressTM 4.0 Type A Card

2TB

LCAEXG4002T-RNENJ

* Model numbers may vary depending on the retailer, sales period, and distribution channel. Please check the product name, capacity, card type, and model number when purchasing.

Hands-on Experience with Lexar CFexpress Type A Gold for Actual Shooting

The author enjoys photography and videography as a hobby and had the opportunity to borrow a 256GB Lexar CFexpress Type A Gold series card to test its usability in real shooting scenarios.

The test took place at the Oi Racecourse on July 1st during the Teio Sho race. It was a practical scene involving shooting both stills and videos amidst the tension and speed characteristic of a racetrack.

The camera used was a Sony α7 V.

In the paddock, high-quality settings of RAW + JPEG were used, along with high-speed continuous shooting to capture the horses' expressions and gaits.

Furthermore, 4K 120p video was recorded from the fanfare to the start of the race and the moment of the finish.

What was impressive with the CFexpress Type A Gold 256GB was its stability during shooting. There were no errors, processing drops, or buffer underruns experienced during continuous shooting or 4K 120p video recording. Shooting continued until the award ceremony after the race, and the camera could be pointed with confidence without any concerns about the recording media.

No matter how high the performance of the camera or lens, if there are concerns about the recording media, one cannot fully concentrate on shooting. In this regard, the CFexpress Type A Gold performed reliably even under high-load shooting, providing a sense of trust that can only be felt when used in a real-world setting.

A reliable card for users who want to shoot both photos and videos without compromise.

The experience was highly satisfactory.

Product Information and Purchase Locations

Lexar CFexpress Type A Cards "Gold" and "Silver" Series: Guide to Main Purchase Locations

Lexar will provide information on the main purchase locations for the "Gold" and "Silver" series of CFexpress Type A cards.

The "CFexpress Type A Gold" series, aimed at camera users and video creators seeking high reliability and performance, will be available primarily at major electronics retailers nationwide. Through physical stores and the online stores of these retailers, you can purchase high-speed, high-reliability memory cards suitable for professional use.

Additionally, the cost-effective "CFexpress Type A Silver" series will be available for purchase on Amazon.

Please check the Amazon sales pages for purchases during the Prime Day period.

【Target Products】

CFexpress Type A Gold Series

LCAEXG4256G-RNENJ

LCAEXG4512G-RNENJ

LCAEXG4001T-RNENJ

CFexpress Type A Silver Series

LCAEXS4256G-RNENG

https://amzn.asia/d/015oyxFt

LCAEXS4512G-RNENG

https://amzn.asia/d/0j5hVzv4

LCAEXS4001T-RNENG

https://amzn.asia/d/0eluJmZ9

【Product Information and Purchase Locations】

For product specifications, compatibility information, and sales status, please check the official Lexar website and the sales pages of each retailer.

Retail prices, stock availability, available capacities, model numbers, and sales start dates may vary by retailer.

About Suneast Electronics Co., Ltd.

Suneast Electronics Co., Ltd. offers storage products that support daily digital life, including SSDs, memory cards, USB flash drives, and PC peripherals. As the authorized distributor of Lexar products in Japan, they actively promote Lexar products in the Japanese market.

Contact Information

Suneast Electronics Co., Ltd.

E-mail: [email protected]

Notes and Trademarks

This release is a sales announcement for the Japanese domestic market by Suneast Electronics Co., Ltd.

Lexar and the Lexar logo are trademarks or registered trademarks of the Longsys group companies.

Amazon, Amazon.co.jp, Amazon Prime, Prime Day, and their logos are trademarks of Amazon.com, Inc. or its affiliates.

Microsoft and DirectStorage are trademarks or registered trademarks of the Microsoft group companies.

Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.

Product compatibility is based on our verification results or manufacturer specifications and does not guarantee operation on all devices.

Maximum transfer speeds are based on internal company test results. Actual performance may vary depending on the equipment, OS, connection standard, file size, free space, temperature, and usage environment.

Install and remove products according to the instruction manual of each device.

We recommend backing up important data using multiple methods, including other storage media and cloud services, in addition to this product.

Prices are open prices. Actual retail prices may vary depending on the retailer, stock availability, and campaign details.

Warranty terms are subject to Lexar Japan's warranty regulations.

Information contained herein is accurate as of the announcement date. Product specifications, compatible models, release dates, retail locations, campaign details, and prices are subject to change without notice.

FACT BOX

  • Source: PR TIMES
  • Category: 製品リリース
  • Organizations: Lexar