KUCHIKOMI HIROBA Co., Ltd., operator of Japan's largest aesthetic medicine review and booking site 'Biyou Iryou no Kuchikomi Hiroba,' has announced the 'Popular Aesthetic Medicine Trends for the 60+ Demographic.'
This data was calculated based on procedure data from members aged 60 and older on 'Biyou Iryou no Kuchikomi Hiroba' between May 1, 2025, and April 30, 2026.
### Aesthetic Medicine Trends for the 60+ Demographic by Category
In the 60+ segment, demand for procedures that improve age-related changes is rising, with wrinkle and sagging treatments accounting for 43.5% of all bookings. In addition to high-end lifting treatments chosen for their effectiveness and longevity, targeted procedures for deep dark spots are more popular than overall skin care. Furthermore, for eye-area treatments, there is increasing interest in 'Restorative Beauty'—reclaiming natural youthfulness by improving dark circles and sagging—rather than 'additive' beauty.
### 'High-End Aesthetic Medicine' Trends: Average Spending per Session
The average spending per session for the 60+ demographic is 91,172 yen, the highest among all generations. This is approximately 2.6 times higher than the 35,405 yen spent by the 10s age group, which had the lowest average. The factors behind this high unit price include the increasing complexity of age-related concerns leading to larger injection volumes and treatment areas, as well as a tendency to choose high-performance devices and multiple procedures in pursuit of better results and durability.
### About 'Biyou Iryou no Kuchikomi Hiroba'
'Biyou Iryou no Kuchikomi Hiroba' is one of Japan's largest aesthetic medicine platforms. It aims to create an environment where users can choose clinics with confidence based on real-life experiences (reviews) from those who have undergone procedures. By connecting 'accurate knowledge' with 'reliable experiences,' it continues to contribute to the popularization of safe and secure aesthetic medicine.
FACT BOX
- Source: PR TIMES
- Category: Survey