Kufu Sumai Inc. (Headquarters: Minato-ku, Tokyo; President: Takehisa Nagai), operator of the housing consultation service 'Kufu Ietate Counter' and the housing event 'Kufu Ietate Fair,' conducted a survey on the 'Desired Areas for Newly Built Detached Houses by Household Income' among users in the Nakakawachi, Minamikawachi, and Sakai areas of Osaka Prefecture. The results revealed that Yao City secured the first place across all household income tiers, highlighting a trend where popularity concentrates in highly convenient major cities regardless of income.
[Survey Overview] - Target: Users of two 'Kufu Ietate Counter' stores in Osaka Prefecture. - Valid Responses: 116 - Methodology: Questionnaire survey to store users. - Survey Period: December 1, 2024 to November 30, 2025.
[Survey Summary] - Yao City was the most selected housing consideration area with 12 votes. - It was followed by Matsubara City in second place (11 votes) and Higashiosaka City in third (10 votes). The top three areas all garnered over 10 votes. - Sakai City Kita Ward ranked fourth (9 votes), and Sakai City Sakai Ward ranked fifth (8 votes). - From sixth place onwards were Sakai City Mihara Ward (5 votes), Sakai City Nishi Ward, Sakai City Naka Ward, and Habikino City (4 votes each), and Osaka City Higashisumiyoshi Ward (3 votes). - The top 5 areas accounted for 50 votes in total, indicating a concentration of housing demand in specific regions.
[Trends by Household Income] Across all income brackets from 4 million to over 10.99 million yen, areas with excellent access to major cities such as Yao, Matsubara, and Higashiosaka ranked highly. Households in the 4 to 9 million yen range emphasized a balance of 'cost-performance and transportation convenience,' favoring suburban areas. In contrast, high-income earners with over 10 million yen showed a strong preference for 'residential environment' and 'area brand,' particularly in Sakai city areas.
[Reasons for Choice] The most common reason for selecting an area was 'Transportation Access' with 16 mentions, proving that commute and travel convenience form the core decision-making criteria. This was followed by 'Proximity to Parents/Family' (8 mentions), indicating a value placed on local ties for childcare and life infrastructure. 'Budget/Price' (6 mentions) and 'Land Conditions' (6 mentions) were also factors. In Matsubara City specifically, both 'Transportation Access' (7) and 'Proximity to Parents/Family' (5) were prominent reasons.
Kufu Sumai operates 'Kufu Ietate Counter' (a free consultation service) and 'Kufu Ietate Fair' under the concept of 'making homebuilding more fun and free.'
FACT BOX
- Source: PR TIMES
- Category: Survey