[April 1st Bicycle Rule Revision] New release of "Helmets that don't look like helmets" created with SOU・SOU | A new proposal to safely support road cycling

Kumika Kogyo Co., Ltd. (Headquarters: Ichinomiya City, Aichi Prefecture; Representative Director: Shoichiro Nishikawa) has collaborated with Kyoto-based textile brand SOU・SOU on its self-developed hat-type helmet "Ori (Oli)". A stylish collaborative model that blends into everyday life has been newly released.

Bicycle Rule Revision

With the bicycle rule revision coming into effect on April 1, 2026, ensuring safety while cycling on roadways has become more crucial than ever. However, there is strong resistance to wearing "helmets," and there is a demand for stylish options that can be worn easily and new choices that are suitable for daily use.

Ori × SOU・SOU — A New Proposal for "Helmets that Don't Look Like Helmets"

Our company's developed helmet "Ori (Oli)" is a Japanese-made hat-type helmet based on the concept of "a helmet that doesn't look like a helmet." Through this collaboration with Kyoto's textile brand SOU・SOU, which advocates for "creating new Japanese culture," we have achieved both a design that blends into everyday attire and the safety standards for bicycle helmets.