KURAND Inc. (Headquarters: Adachi-ku, Tokyo; Representative Director: Kyozo Ogiwara) will begin selling "Momomaru-goto Weizen" on its online liquor store "KURAND" starting at 5:00 PM on Thursday, July 9, 2026. (https://kurand.jp/products/momo-weizen)
About "Momomaru-goto Weizen"
"Momomaru-goto Weizen" is a peach fruit beer made with plenty of domestic peaches. This product uses peaches from a farm in Chikusei City, Ibaraki Prefecture. While there are no issues with taste, all of the peaches that would not normally be distributed due to minor blemishes or size are used. By luxuriously utilizing peaches that would otherwise be discarded, this product also contributes to reducing local food loss. The result is a beer that allows you to enjoy the rich flavor and juicy sweetness of the peaches themselves.
Attractions of "Momomaru-goto Weizen"
"Fully Peach" Aroma and Flavor Brought Out by "Two-Stage Process" of Late Addition and Added Juice
To preserve the fresh sweetness and gorgeous aroma of the peaches, a "late addition method" is employed, where peach juice is added once the beer fermentation reaches a certain stage, suppressing flavor loss due to heat or yeast. Furthermore, a two-stage process, which involves adding fresh juice once more during the finishing stage, maximizes both the aroma when poured into a glass and the juicy sweetness when drunk.
Sweet and Fruity White Beer "Weizen" Used
Weizen is used as the base beer. Weizen is a type of white beer made from wheat, characterized by its low hop bitterness and a fruity, sweet aroma similar to bananas. The unique aroma of Weizen harmonizes with the peach flavor, enriching the peach sweetness and enhancing the aroma. It is finished to be easy to drink, even for those who dislike the bitterness characteristic of beer.
Ibaraki Prefecture Brewery Uses Plenty of Local Peaches
The brewery, Yuki Beer Brewery, is a small craft brewery in Yuki City, Ibaraki Prefecture, with a brewing capacity of 150 liters per batch. This time, peaches were sourced from Suzuki Farm in Chikusei City, Ibaraki Prefecture, a friend of the representative, Mr. Tsukakoshi. By using all of the Grade B peaches that would not be distributed due to not meeting standards, a sufficient quantity was secured and a luxurious blend was achieved. This product, born from local connections, emphasizes local ingredients.
Product Outline
"Momomaru-goto Weizen"
Genre: Craft Beer *Classification under the Liquor Tax Act: Happoshu (low-malt beer) Alcohol content: 4% Volume: 330ml
Ingredients: Malt (manufactured in Japan), Peach (domestic), Sugars
<Plan List>
Momomaru-goto Weizen 3 bottles: 2,970 yen (tax included)
[Super Early Bird Discount] Momomaru-goto Weizen 3 bottles: 2,520 yen (tax included)
[Early Bird Discount] Momomaru-goto Weizen 3 bottles: 2,670 yen (tax included)
Momomaru-goto Weizen 6-bottle set: 5,340 yen (tax included)
[Early Bird Discount] Momomaru-goto Weizen 6-bottle set: 5,040 yen (tax included)
Momomaru-goto Weizen 9-bottle set: 7,120 yen (tax included)
[Luxurious Beer Glass Set Shining in Gold] Momomaru-goto Weizen 3 bottles + Kin-ichimonji Premium Beer Glass: 4,860 yen (tax included)
[Blissful Peach Tasting Set] Momomaru-goto Weizen 3 bottles + Exquisite Peach Umeshu: 7,470 yen (tax included)
[Rich Peach Tasting Set] Momomaru-goto Weizen 3 bottles + Superb Peach Sake Not Available for Regular Sale: 8,230 yen (tax included)
<Overview>
Product Name: Momomaru-goto Weizen
Sales Period: Thursday, July 9, 2026 - Thursday, August 6, 2026, 24:59
Shipping Period: Scheduled to ship sequentially from late September onwards
Sales Method: Crowdfunding service "Kurafan!"
Project Details: https://kurand.jp/products/momo-weizen
Online Liquor Store "KURAND"
KURAND is an online liquor store that opens up the world of craft sake. All of the over 500 types of carefully selected craft liquors are original products available only at KURAND. It is a store where you can discover new craft liquors across all genres, including Japanese sake, plum wine, fruit wine, shochu, craft beer, and wine.
Official HP: https://kurand.jp
FACT BOX
- Source: PR TIMES
- Category: 商品発売