GOKUMIN, a comprehensive bedding brand managed by KURUKURU Inc. (Headquarters: GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo; CEO: Yasuhiro Sekizawa), conducted a 'Father's Day Awareness Survey' targeting 350 men and women in their 20s to 50s whose fathers are currently living.

According to the survey, 69.4% of respondents stated they would like to gift 'better sleep' to their fathers if possible. The most popular sleep item they wish to gift is a 'pillow that makes breathing easier (for snoring countermeasures)' at 56.6%.

Furthermore, 48.8% of respondents—nearly half—felt that their fathers are 'not sleeping very well' or 'hardly sleeping at all,' indicating that many among the younger generation are concerned about their fathers' sleep. Regarding the budget for Father's Day gifts, approximately 80% of respondents fell into the 3,000 to 10,000 yen range.

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: GOKUMIN