Three products from three brands developed by KURUKURU Inc. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Yasuhiro Sekizawa) have received the "OMOTENASHI Selection 2026" award. The "Jet Monster Micro Dryer 02" from beauty appliance brand "Ur.Salon" won the Grand Gold Award, the "Ultra Zero Gravity Gel Pillow" from bedding brand "GOKUMIN" won the Gold Award, and the frame suitcase "GranFrame" from travel brand "MAIMO" won the Special Award "ANA Award." This marks a simultaneous recognition for three brands across different categories.

About "OMOTENASHI Selection"

The OMOTENASHI Selection is an award established in 2015 with the aim of discovering and promoting excellent Japanese "omotenashi" (hospitality) products and services to the world. It involves a physical product review by experts, and items recognized as "possessing a unique Japanese charm that should be shared with the world" are certified as OMOTENASHI Selection award-winning products and services.

In this year's awards, flagship products from three brands in different categories – beauty appliances, bedding, and travel – were evaluated for their experiential value to both domestic and international consumers.

OMOTENASHI Selection Official Website: https://omotenashinippon.jp/selection/

Award Details

Brand

Product Name

Category

Award Category

Ur.Salon

Jet Monster Micro Dryer 02

Beauty Care

Grand Gold Award

GOKUMIN

Ultra Zero Gravity Gel Pillow

Bedding

Gold Award

MAIMO

GranFrame

Travel

Special Award "ANA Award"

Awarded Products

1 [Grand Gold Award] Ur.Salon "Jet Monster Micro Dryer 02"

This product was developed to protect hair from heat damage, challenging the conventional wisdom that "dryers dry hair with heat." Its design utilizes the overwhelming airflow generated by a high-performance motor to quickly evaporate moisture, preventing excessive dryness and heat damage from high temperatures while drying hair from the roots in one go. It is optimized for modern lifestyles, allowing for quick styling while caring for hair and scalp amidst busy daily routines. The main unit weighs approximately 285g (excluding the cord), making it ultra-lightweight and designed to prevent arm fatigue even during prolonged use. Furthermore, its unique structure allows it to fold to palm size, achieving surprising compactness. This means it doesn't take up much limited storage space in the bathroom and fits easily into bags, making it very convenient for travel and business trips. It also supports international voltages from 100-240V, allowing users to enjoy the same consistent performance and moisturizing finish from high-concentration negative ions, even when traveling to different environments. In addition to its intuitive simplicity, a key feature is its professional-grade durability. The incorporation of a highly durable, patented motor and a robust cord that prevents disconnection results in a design that is "U-shaped yet resistant to breakage." This product embodies the user's desire to "care for their hair and achieve their ideal self anytime, anywhere," condensing meticulous consideration and technology characteristic of Japanese brands.

Color: Black

Price (tax included): 13,298 yen *Product prices are subject to change.

Product URL: https://ursalon.jp/products/ur-jmdf-wh-wp01?variant=42932298776643

2 [Gold Award] GOKUMIN "Ultra Zero Gravity Gel Pillow"

Born from a passion to "eliminate pillow selection failures," this is GOKUMIN's top-tier "Ultra Zero Gravity Gel Pillow." Manufactured under strict quality control, it features a proprietary, patent-pending structure. Approximately 610 independent cells support the head like pocket coils, evenly distributing pressure and creating a floating sensation as if in zero gravity, thereby reducing strain on the neck and shoulders. The true essence of this product lies in its "omotenashi" spirit, which thoroughly caters to the user's physique and preferences. The TPE pillow comes with a total of six adjustment sheets: three types of firmness (low rebound, high elasticity, high rebound) and two types of height. By combining these, users can adjust firmness and height in 1cm increments, offering a "personalized" self-customization experience that alleviates concerns associated with online purchases. In terms of functionality, it uses a highly durable TPE material with excellent breathability, blended with activated carbon. This not only prevents stuffiness and odors but also allows the entire pillow to be washed with water, ensuring a consistently clean state and a sustainable design. Its stable weight of approximately 3.4kg and sophisticated design reflect the brand's commitment to the science of sleep. This pillow, allowing individuals to create their "ideal sleep" with their own hands, is an innovative bedding solution that brings rest to modern life.

Color: Black

Price (tax included): 14,398 yen *Product prices are subject to change.

Product URL: https://gokumin.co.jp/products/g-ugp-bk-01?srsltid=AfmBOooBZsqWqUGber7H-xiDty9HtoeUn7QyuLPOK804pGFEhZcl3b9u

3 [Special Award "ANA Award"] MAIMO "GranFrame"

Born with the concept of "ultimate refinement and robustness," the GranFrame is a supreme suitcase that exudes an overwhelming presence, instilling confidence just by holding it. Made with German-made aluminum-look polycarbonate, its aluminum-look frame offers a luxurious texture while being surprisingly lightweight and tough. The lineup of three colors, including Classic Silver, adds a touch of elegance to business settings.

The most significant feature is the inclusion of large 55mm diameter silent casters and a caster stopper function. They roll exceptionally quietly and smoothly on various surfaces, and can be instantly fixed with a single touch on trains or inclines. This design, which thoroughly eliminates travel stress, enhances the quality of your journey. For security, it is equipped with two TSA locks, ensuring peace of mind for international travel. It also does not compromise on practicality, featuring a height-adjustable carry bar adjustable in 1cm increments, a secret hook for hidden storage, a waterproof pocket, and even a removable/replaceable caster system. Available in three sizes: S (carry-on compatible, approx. 36L), M (approx. 59L), and L (approx. 95L). They accommodate everything from day trips to long business trips, allowing you to choose according to your travel style.

Sizes: S / M / L

Colors: Classic Silver / Champagne Gold / Gunmetal Black *Champagne Gold is available in S size only.

Price (tax included): S: 31,298 yen / M: 43,998 yen / L: 54,698 yen *Product prices are subject to change.

Product URL: https://maimo-travel.com/products/m11-s-sil-01?variant=51419147829527

Grand Gold Award Commemorative Special Exhibition and Sale at "ENGAWA ASAKUSA" in Asakusa

To commemorate the Grand Gold Award for the "Jet Monster Micro Dryer 02," a special exhibition is being held at "ENGAWA ASAKUSA," an experiential store in Asakusa, Tokyo, which serves as a hub for disseminating Japanese beauty and ideas. Located in an area frequented by many inbound tourists, this provides an opportunity for both domestic and international visitors to experience the product firsthand.

Venue: ENGAWA ASAKUSA (https://store.engawa.global)

Access: 1F Fujita Building, 2-1-16 Asakusa, Taito-ku, Tokyo / 3 minutes walk from Asakusa Station

Exhibition Period: July 2, 2026 - August 4, 2026

Company Profile

KURUKURU Inc.

A company that creates and delivers with heart, "People create. For people, we create."

Company Name: KURUKURU Inc. Representative Director: Yasuhiro Sekizawa Location: GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo, 104-0061 Established: September 2015 Capital: 50 million yen Official Website: https://www.kurukuru.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 受賞
  • Organizations: Ur.Salon / GOKUMIN / MAIMO