Kurumeshi Story Published: MBK Digital's Food Philosophy & Post-Merger Communication Plan

Kurumeshi Co., Ltd., operator of Japan's largest corporate food delivery service 'Kurumeshi Bento', has published an interview with MBK Digital (Chiyoda-ku, Tokyo; President Shin Serizawa), a 100% subsidiary of Mitsui & Co., Ltd. MBK Digital was established in April 2025 through the merger of two companies with different corporate cultures. To build psychological safety and foster unity after one year of integration, the company introduced food-based communication strategies. These include a monthly 'shuffle lunch' following all-company meetings, and joint events such as a first-anniversary celebration combined with a welcome party for new employees. Held at the office, the events featured finger foods like pinchoses, catering to both eating and drinking preferences. This shared culinary experience serves as a common language, encouraging self-disclosure among employees. Through 'Kurumeshi Story's', Kurumeshi shares corporate case studies showing how organizations use food for team building and organizational activation.