Online English Conversation Service 'aleva!' Signs Sponsorship Agreement with Sint-Truiden VV

We are pleased to announce that online English conversation service aleva! has become a corporate sponsor of Sint-Truiden VV (STVV), a club in the Belgian First Division. Through this agreement, we will support individuals challenging the world through sports.

Background of the Sponsorship Agreement Sint-Truiden VV is known as a club in one of Europe's top leagues where many Japanese players are active, and it is gaining attention as a bridge between Japan and Europe. In the world of sports, young athletes continue to challenge themselves across borders. However, these challenges involve not only technical and physical skills but also language and cultural barriers. Online English conversation service aleva!, with its concept of "supporting those who feel they have the English ability to challenge," aims to make English learning more accessible and sustainable. This sponsorship agreement is being implemented with these aspirations in mind.

Future Outlook Through this sponsorship agreement, aleva! will support individuals challenging the world through sports, and contribute to the realization of a society that supports challenges from the perspective of English education.

Sports and education both expand human potential.

aleva! will play a role as an educational service that supports individuals challenging the world through English learning.

【What is aleva!】 "If only I had the skill to speak English..." This is a thought many working adults have at least once. aleva! is an online English conversation service born to make that wish a reality, focusing on "sustainability." With features like reservation-free lessons and 10-minute lessons for busy working adults, as well as repeated learning support through video materials and AI lessons, we support steady growth.

aleva! (Aleba)

【What is Sint-Truiden VV (STVV)】 A football club belonging to the Belgian Pro League 1, founded in 1924. In November 2017, DMM.com LLC acquired the management rights. In 2018, former FC Tokyo GM Takayuki Tateishi became Chief Executive Officer (CEO). The club's five pillars are strengthening the top team, enhancing the academy, building new business schemes, expanding the stadium, and technological innovation through IT adoption. Players include Ryotaro Ito (formerly Albirex Niigata), Rihito Yamamoto (formerly Gamba Osaka), Bryan Reynolds (formerly SL Benfica), Shogo Taniguchi (formerly Al-Rayyan SC), Kaito Matsuzawa (formerly V-Varen Nagasaki), Taiga Hatata (formerly Shonan Bellmare), Keisuke Goto (formerly Anderlecht), and Shion Niikawa (formerly Sagan Tosu). In the 2024-25 season, they finished 14th with 31 points (7 wins, 10 draws, 13 losses / goal difference -15 / 41 goals scored, 56 conceded), and finished 1st in Play-off 3.

【Company Overview】 ■Operating Company: Kyoiku Kaihatsu Shuppan Co., Ltd. Location: 1-39-12 Shimotakaido, Suginami-ku, Tokyo 168-0073 Representative: Yukio Itoi, Representative Director Established: August 1969 Capital: 12 million yen Business Description: Proposal and sales of educational services (publishing/ICT related) for cram schools nationwide and public/private elementary, junior high, and high schools.