Kyoei Ad Launches New Integrated Service to Visualize, Compare, Select, and Manage OOH Media Capabilities

Kyoei Ad International Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Katsumi Hirose; hereinafter "Kyoei Ad"), a company operating area marketing services nationwide, has launched a new integrated service that quantifies the capabilities of OOH (outdoor and transit advertising) media. Previously managed individually per medium with inconsistent evaluation standards, OOH media can now be assessed uniformly by combining Kyoei Ad’s nationwide media handling experience with the expertise of JAODAQ Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hirono Kawasaki; hereinafter "JAODAQ"), a provider of OOH evaluation metrics. By adopting 'J-IMES' and 'VIM Standard (Outdoor Advertising 6-Indicator Evaluation System)' as the evaluation foundation, the service enables numerical assessment of media capabilities and integrates evaluation, selection, and contract management into a single platform.

Background of Service Launch: Solving the Challenges of 'Justification' and 'Management' in OOH Advertising

While digital advertising has advanced in terms of value visibility, OOH advertising has faced challenges due to varying evaluation criteria across different media, making it difficult to compare advertising value or make investment decisions. Additionally, companies running nationwide advertising campaigns often face complex contract and placement management, leading to poor operational visibility and increased workload.

Kyoei Ad has addressed these challenges by combining its established network with railway and bus companies and outdoor media providers across Japan with JAODAQ’s objective evaluation metrics, creating a new management framework.

Key Features and Value Propositions of the Service

This service goes beyond simple media introduction by providing integrated, data-driven support from proposal to operation and management. It visualizes OOH media capabilities using objective indicators, offering advertisers clear decision-making criteria.

Quantification of Media Capabilities

By analyzing data such as media size, placement conditions, potential reach, and visual impact, the service calculates media capabilities as objective numerical values, enabling comparison and evaluation across different media types.

Integrated and Optimized Nationwide Media Planning

The service enables cross-media planning by combining diverse advertising formats—train ads, station ads, bus ads, and outdoor billboards—to create area-specific strategies optimized for each client’s goals.

Efficient Media Management and Strengthened Oversight

By centralizing the management of contracts and placements across geographically dispersed media, the service reduces operational burden while enhancing transparency and risk management.

Target Users (Companies with Nationwide Operations)

- National retail chains, real estate firms, cram schools, and fitness centers with multiple locations

- Financial institutions, telecommunications providers, manufacturers, and brands aiming to expand awareness across broad regions

- Medical institutions, tourism, and leisure facilities seeking to attract customers beyond their immediate trade areas

Maximizing OOH Value and Advancing Sustainable Advertising Operations

To date, Kyoei Ad has supported numerous companies’ advertising activities by leveraging its media network in collaboration with railway and bus companies nationwide, focusing on OOH advertising, campaign planning, media development, and ad operations.

Moving forward, through this new service, Kyoei Ad will contribute to improved marketing outcomes for advertisers by quantitatively visualizing OOH capabilities. By enabling numerical understanding of media performance and accelerating area strategy optimization, the company aims to realize more effective and sustainable advertising operations for both advertisers and media owners, while contributing to the further growth of the outdoor and transit advertising market.

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Kyoei Ad International Inc. Company Overview

Address: 17F, Hibiya Kokusai Building, 2-2-3 Uchisaiwaicho, Chiyoda-ku, Tokyo

Established: May 1963

Representative: Representative Director Katsumi Hirose

Capital: 50 million JPY

Business: Advertising, digital signage, area marketing, web

URL: https://www.kyoeiad.co.jp/

JAODAQ Inc. Company Overview

Address: 5F, Shiraishi Building, 5-12-13 Toranomon, Minato-ku, Tokyo

Established: September 2018

Representative: President and CEO Hirono Kawasaki

Capital: 43 million JPY (capital reserve: 38 million JPY)

Business: Advertising, system and software development, development, management, operation, and promotion of the JAODAQ system, development of JAODAQ-related systems and advertising products, support for JAODAQ-MSP (Media Sales Platform) implementation, support for JAODAQ-DsNS (Digital Signage Network System) implementation, planning and consulting for area and town management initiatives