MINASE, a watch brand manufactured and sold by Kyowa Seiko Co., Ltd. (Headquarters: 34-1 Mitsumori, Hayashizaki, Ugo-machi, Ogachi-gun, Akita Prefecture; President: Go Suzuki), will announce its ultimate pocket watch collection, 'Asagimadara' and 'Houou', in April 2026. This collection is a collaboration featuring Wajima-nuri maki-e, a world-renowned Japanese traditional craft, and swordsmiths who carry on the history of the Japanese sword. The collection will be unveiled during 'WATCHES AND WONDERS 2026' in Geneva, Switzerland, at Suite 127, 1st floor, Beau-Rivage Genève, starting April 14, 2026. 'Timeless Japanology' represents the spirit of Japanese craftsmanship, where beauty is found in the details and the passage of time. The pocket watch form was chosen to allow the owner to 'mederu' (admire with affection) the intricate details of the maki-e and the texture of the steel. The dial features exquisite maki-e, while the case back and pendant ring are crafted from Tamahagane steel, treated with traditional black rust techniques by master swordsmiths.

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  • Source: PR TIMES
  • Category: News