Hikaru-Produced NMN Supplement 'P3' to Be Featured on Fans at Kyoto's Gion Festival

The NMN supplement 'P3,' produced by YouTuber Hikaru, will be featured on promotional fans distributed during the 2026 Kyoto Gion Festival.

The Gion Festival is one of Japan’s most iconic traditional events, representing Kyoto with over 1,000 years of history and attracting numerous domestic and international tourists.

'P3' aims to energize Kyoto and create new opportunities for more people to discover the brand through its fan distribution at the festival.

About the Gion Festival Initiative

The 'P3' fan design, to be distributed during the festival, will feature the brand’s visual identity along with a QR code linking to the official LINE account for product and campaign information—creating an accessible touchpoint for visitors to easily engage with the brand.

Distribution Dates: July 15 (Wed) and 16 (Thu), 2026, from 9:00 AM to 5:00 PM

Locations: Shijo-Karasuma, Shijo-Shinmachi, Shijo-Kawaramachi, and Shijo-Ohashi

Number of Fans: Approximately 2,000

As an initiative connecting Japan’s traditional culture with modern lifestyles, we aim to create new interactions with festival visitors and share the appeal of 'P3'—a brand dedicated to supporting healthy everyday living.

What is 'P3'?

'P3' is a next-generation inner-care supplement that condenses 55 beauty-supporting ingredients—including the popular anti-aging (※1) component NMN (Nicotinamide Mononucleotide)—into one daily sachet (※2).

Developed with meticulous attention to taste, ingredient formulation, and quality control, 'P3' is designed for busy modern individuals to easily incorporate into their daily routine.

Each sachet contains 500mg of high-purity 99.9% (※3) NMN (※4) and is manufactured in a domestic GMP-certified facility, ensuring safety and peace of mind.

'P3' Surpasses 25 Million Packs Sold! (※5)

'P3,' already popular in media and taxi advertisements, has become a hit product, surpassing 25 million packs sold, thanks to its convenience of delivering essential health and beauty ingredients in just one daily sachet (※2).

Currently, co-branded videos featuring Hikaru are being aired on one of Tokyo’s largest taxi digital signage networks, including within the 23 wards, receiving strong responses from business professionals and beauty-conscious individuals.

Introducing 'P3 Premium' with Double the NMN—1,000mg per Sachet!

While the standard 'P3' contains 500mg of NMN per sachet (15,000mg per box), 'P3 Premium' significantly increases the dosage to 1,000mg per sachet—double the original amount.

We deliver a premium inner-care experience for those seeking the ultimate in anti-aging (※1) support.

(※1) Nutritional supplementation tailored to age (※2) Recommended daily intake (※3) As raw material (※4) Per sachet (※5) From April 2023 to June 2026

Learn more

'Experience Is Everything'—Why P3 Never Stops Evolving

What P3 values most is the 'tangible change' felt by its users.

Driven by the belief that 'only through real experience can healthy daily habits be sustained,' we continuously pursue peak performance and ongoing improvements.

Prioritizing user experience, we’ve enhanced the formula from 51 to 55 ingredients since launch.

In April 2026, we significantly increased the NMN content per sachet from 300mg to 500mg. While production costs rose, we maintained the price to stay true to our philosophy: 'Experience is everything.'

P3 will continue evolving to bring users those small, daily moments of 'Hmm, this feels good.'

Learn more

'Midsummer P3 Jackpot' Campaign Now Live

We are currently running the 'Midsummer P3 Jackpot,' a lottery campaign with a total prize value of 10 million yen.

### Campaign Details

Period: July 1 (Mon), 2026 – August 31 (Sun), 2026, 23:59 JST

Winners: 3,253

Prizes:

- 1st Prize: 100,000 yen in 'Eraberu Pay' – 3 winners - 2nd Prize: 10,000 yen in 'Eraberu Pay' – 50 winners - 3rd Prize: 1,000 yen in 'Eraberu Pay' – 200 winners - 4th Prize: 3,000 points redeemable for P3 products – 3,000 winners

### How to Enter and Lottery Details

- This campaign is limited to the period from July 1 to August 31, 2026. - Only customers who purchase and continue the P3 subscription course during the campaign period are eligible. - Apply via a dedicated form sent by email during the entry period. - Winners will be notified by email in September 2026. - Double winnings with other concurrent campaigns are not allowed.

### About 'Eraberu Pay'

- Redeem for any item from the available lineup. - Check the point value on your received ticket. - The lineup and required points for redemption may vary by gift and are subject to change. - Exchange rates vary by product. - Please carefully confirm the required points before redemption. - Depending on the selected product, 1 point in 'giftee Box / Eraberu Pay' may not equal 1 yen. Product details, including exchange rates, may change without notice.

View details

About LADDER Inc.

As a professional in the P2C business, LADDER leads the industry by providing influencers opportunities to thrive as brand producers both domestically and internationally.

We continue striving to create unique brands that many customers will love and use regularly.

We aim to fully realize the intentions of influencer producers, deliver them to as many customers as possible at fair prices, and inspire 'delight' in every user.

Company Name: LADDER Inc.

Address: 23F, Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo

Business: PtoC business, Medical Support business, Sauna business, Overseas E-commerce business

URL: https://ladder.co.jp

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