How many people considering opening a hair removal salon have thought about giving up?

Approximately 85% of respondents have considered giving up on opening a salon.

What is the biggest concern for those considering opening a salon?

The biggest concern is 'whether they can attract customers' at 54.35%, followed by 'whether they can turn a profit' at 28.26%.

What is the estimated average startup cost for opening a salon?

'100-300 thousand yen' and '300-500 thousand yen' are both at 34.78%, with about 70% expecting to open within 500 thousand yen.

How long do people expect it to take to turn a profit after opening?

80.43% expect to turn a profit within one year, indicating a tendency to anticipate relatively quick return on investment.

What are the main motivations for opening a hair removal salon?

'Wanting to start a side business or become independent' is the most common at 39.73%, followed by 'demand in a new area (15.07%)' and 'profitability (13.70%)'.

85% Hesitated to Start! Survey Reveals Startup Anxieties and Decision-Making Realities for Hair Removal Salons

Published May 20, 2026 7:40 PM ・ Updated Jun 14, 2026 7:40 AM ・ 3 min read ・ Source: PR TIMES

A survey by Ladybird Co., Ltd. shows that 85% of potential hair removal salon owners felt enough anxiety to consider canceling their plans. Customer acquisition remains the top concern, though 80% expect profitability within a year.

Ladybird Co., Ltd. (Shinagawa, Tokyo; CEO: Naoki Yokosawa), committed to the mission of 'Creating Surprises and Smiles in Your Life,' conducted a survey on 46 individuals who have considered starting a hair removal salon. The study focuses on the anxieties and decision-making processes involved in the startup phase.

Key Findings

- **Startup Conflicts**: Approximately 85% of respondents admitted they had considered giving up on their startup plans. This reflects the intense psychological struggle behind the desire for independence. - **Primary Anxiety**: 'Customer Acquisition' was the dominant concern for 54.35%. This was followed by 'Profitability' at 28.26%, indicating that securing a customer base is seen as the highest risk. - **Motivations**: 'Desire for a side job or independence' was the top reason (39.73%). Emerging demands in niches like male or elderly care (15.07%) and general profitability (13.70%) were also cited. - **Funding Expectations**: Around 70% projected costs between 1 million and 5 million JPY. 500 million JPY acts as a psychological upper limit, as entrepreneurs aim to minimize risks within a manageable personal investment range. - **Profitability Outlook**: 80.43% expect to reach profitability within one year. The business model is perceived as high-margin with low inventory risk, supporting expectations for a quick ROI.

The survey was conducted via the internet starting March 4, 2026. Ladybird aims to use these insights to support entrepreneurs in overcoming their fears and successfully launching their businesses.

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Source: PR TIMES
Category: Survey

85% Hesitated to Start! Survey Reveals Startup Anxieties and Decision-Making Realities for Hair Removal Salons

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Key Findings

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