What percentage of hair removal salon owners in the Ladybird Co., Ltd. survey said reviews affect sales?

96% of hair removal salon owners in the Ladybird Co., Ltd. survey said reviews affect sales.

How many salon owners participated in the Ladybird Co., Ltd. survey on customer acquisition?

50 hair removal salon owners participated in the Ladybird Co., Ltd. survey on customer acquisition.

Which company conducted the survey revealing that reviews influence hair removal salon sales in 2023?

Ladybird Co., Ltd. conducted the survey revealing that reviews influence hair removal salon sales.

What factor did 96% of salon owners in the Ladybird Co., Ltd. study identify as key for positive reviews?

Service and counseling experience was identified by 96% of salon owners in the Ladybird Co., Ltd. study as key for positive reviews.

Did the Ladybird Co., Ltd. survey find that customer experience impacts reviews for salons in 2023?

Yes, the Ladybird Co., Ltd. survey found customer experience directly impacts reviews for hair removal salons.

96% Say 'Reviews Affect Sales!' Survey on Hair Removal Salon Customer Acquisition Reality

Published May 26, 2026 7:40 PM ・ Updated Jun 14, 2026 2:59 PM ・ 4 min read ・ Source: PR TIMES

Ladybird Co., Ltd. surveyed 50 hair removal salon owners, revealing that 96% consider reviews essential for customer decision-making. Customer experience, particularly service and counseling, was identified as the key driver for positive reviews.

96% Say 'Reviews Affect Sales!' A Thorough Survey on Hair Removal Salon Customer Acquisition

Ladybird Co., Ltd. (HQ: Shinagawa, Tokyo; CEO: Naoki Yokozawa), which specializes in the development, manufacturing, and support of commercial beauty equipment and salon operations, conducted a survey among salon owners regarding the impact of reviews on customer acquisition.

Survey Overview

● Subjects: 50 hair removal salon staff/owners ● Method: Internet survey ● Period: March 4 – March 11, 2026

[Question 1] Do you feel 'reviews' (Google Maps, SNS) affect new customers' decisions?

96% agreed that reviews influence new customer visit decisions.

Breakdown: ● Strongly influence: 62% ● Somewhat influence: 34%

With over 60% saying they 'strongly influence,' reviews are clearly a critical factor in customer decision-making, not just reference information.

[Question 2] What are the most common reasons customers give for deciding to visit?

'Reviews/Reputation' is the most influential factor (45.68%).

'Good reputation' was the top reason. This was followed by 'Referrals' (18.52%) and 'Low price' (9.88%), showing a significant gap between the top choice and the others.

[Question 3] What do you think is the main reason for an increase in 'good reviews' on Google Maps or booking sites?

'Service/Counseling' is the top factor (approx. 54%).

When asked about the factors behind positive reviews, 'Service and counseling' accounted for 53.73% of responses, roughly 2.4 times more than the second-highest factor, 'Hair removal results' (22.39%).

[Question 4] Do you ask customers to post reviews after their treatment?

74% request reviews in some form.

Breakdown: ● Always: 36% ● Sometimes: 38%

This indicates that reviews are often intentionally encouraged by salons rather than occurring purely naturally.

FACT BOX

Source: PR TIMES
Category: Survey

96% Say 'Reviews Affect Sales!' Survey on Hair Removal Salon Customer Acquisition Reality

⚡ Key Points