Langley Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Atsunori Kurihara), which operates the "Quality Wear" brand "BAMBI WATER," released the new "Cup-in Cropped Crewneck T-shirt" on Thursday, April 2, 2026, from its popular series of T-shirts with built-in cups.
CUP IN SIDE GATHER-T
bambiwater.com
New "CUP IN CROPPED CREWNECK-T"
The "Cup-in Cropped Crewneck T-shirt" released this time is a T-shirt with built-in cups that adopts the trendy cropped length.
Its compact silhouette is expected to have a style-up effect and is an excellent match for high-waisted bottoms.
It will be active in the spring and summer seasons as an item that completes an outfit with just one piece.
・LIGHT HEATHER GRAY
・BLACK
Unique Cup Structure with "Patented x Design Right Acquired"
BAMBI WATER has developed a unique built-in cup structure that incorporates patented technology. Furthermore, it has acquired design rights, strengthening the protection of its unique design.
The cup structure is designed not to disrupt the T-shirt's silhouette, making the lines less visible even with built-in cups, achieving a natural silhouette. Additionally, it provides firm support that holds the bust securely.
This offers a new option for a 360° beautiful look with just one piece, without the need for an inner layer.
Furthermore, in addition to the newly released cropped type, BAMBI WATER offers T-shirts with built-in cups in various silhouettes.
The lineup balances comfort and a beautiful silhouette, ranging from basic designs to trendy silhouettes, allowing customers to choose according to their lifestyle and coordination.
About BAMBI WATER
It is a "Quality Wear brand" that mainly develops innerwear and daily wear.
The cumulative sales of the series have exceeded 5 million units, and it has won the Rakuten Shop of the Year for two consecutive years (*1).
The "Style Night Bra" won first place in the Rakuten Annual Ranking for three consecutive years in the innerwear, underwear, and nightwear category (*2), and also ranked first overall in apparel products for two consecutive years (*3).
Our commitment is to provide Quality (technical capabilities and product strength) with all our heart and to update our customers' lives. The brand "BAMBI WATER" is created by each staff member with meticulous attention to detail to achieve all of this: comfort that feels like being wrapped in gentleness, functionality that beautifully evolves the body line just by wearing it, and sophisticated design that enhances daily life. We hope to always be by your side, helping you shine even more beautifully, just as you are.
*1. 2022-2023
*2. 2022-2025
*3. 2023-2024
BAMBI WATER Online Shop
・Rakuten Ichiba Store
・Yahoo! Shopping Store
・au PAY Market Store
・Amazon
・ZOZOTOWN
BAMBI WATER Official SNS
・X (formerly Twitter)
・YouTube
・TikTok
FACT BOX
- Source: PR TIMES
- Category: product_launch