LANY Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Keita Takeuchi) announces its appearance on the program '&TALK' of the business video media 'PIVOT'.

In this video, CEO Takeuchi explains how 'marketing to be chosen by AI = LLMO (Large Language Model Optimization)', the most critical theme in 2026's marketing, is becoming an infrastructure that determines business success or failure, and how companies should respond as AI becomes the new interface.

Watch here: https://youtu.be/IRzLLUzdMpQ

--- ## ■ Key Points of the Broadcast Content ### What is LLMO? Currently, ChatGPT's weekly active users have reached 900 million*, and more than half of internet users utilize generative AI. The shift from the traditional behavior of 'finding information by oneself on search engines' to 'having AI recommend the optimal answer' is accelerating. 'LLMO' is the methodology to respond to this change and ensure that AI correctly recognizes and recommends your company's brand.

*Reference: Scaling AI for Everyone | Source: OpenAI

### 1) Overwhelming Penetration of AI Search Currently, users' search behavior is changing from 'Search (finding by oneself)' to 'Obtain (having AI tell the optimal answer)'.

According to LANY's internal data, as of February 2026, 21% of users who contacted our company used 'generative AI' as their awareness route. While the video explains based on the survey results from October 2025 (17%), it has risen by 4 points in just 4 months since then, showing that the shift to AI search is steadily progressing.

This is a 'new awareness route' that cannot be fully captured by traditional analytics tools, proving the importance of AI search optimization.

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  • Source: PR TIMES
  • Category: Event
  • Organizations: PIVOT / OpenAI