When and where will this event be held?

From April 1, 2026 (Wednesday) to April 14, 2026 (Tuesday) at the 3rd floor Cosmetics Promotion Space of Seibu Ikebukuro Main Store.

What kind of experience can be enjoyed at the event?

You can choose your favorite scent from five fragrance brands and apply it to a textile flower (fabric flower) of your choice.

Can fragrances and textile flowers be purchased individually?

Yes, you can purchase fragrances or textile flowers individually.

From 'Wearing' to 'Decorating' Perfume. Fragrance shop 'L'Atelier des Parfums' holds a collaboration event with textile flower 'Lovéco' at Seibu Ikebukuro Main Store

Published Mar 31, 2026 10:00 PM ・ Updated Jun 28, 2026 9:34 PM ・ 3 min read ・ Source: PR TIMES

Bluebell Japan's fragrance shop 'L'Atelier des Parfums' is holding a collaboration event with textile flower 'Lovéco' at Seibu Ikebukuro from April 1 to 14, 2026. They propose a new experience of enjoying perfume as an interior decoration.

From Wednesday, April 1 to Tuesday, April 14, 2026, "L'Atelier des Parfums", a fragrance shop developed by Bluebell Japan Co., Ltd. (Minato-ku, Tokyo), will hold a collaboration event with the textile flower "Lovéco" at the Seibu Ikebukuro main store.

Enjoying your favorite scent not just on your skin, but by displaying it as interior decor---Just like looking at fresh flowers and smelling them makes your heart bounce, accompanied by your favorite scent sprayed onto a textile flower, it invites you to a euphoric, comfortable mood.

Please stop by this special event proposing a new way to enjoy fragrances.

Enjoy it as an interior decoration along with your favorite scent

Event Overview

Dates: Wednesday, April 1 to Tuesday, April 14, 2026 Location: Seibu Ikebukuro Main Store (1-28-1 Minami-Ikebukuro, Toshima-ku) 3rd floor = Cosmetics Promotion Space Business Hours: 10:00-20:00 Details: We will introduce popular scents by fragrance notes from 5 fragrance brands. We propose a new fragrance experience where you choose your favorite scent, spray it on your favorite textile flower, and enjoy it. You can purchase just the fragrance or just the textile flower.

Event Exclusive Items

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FACT BOX

Source: PR TIMES
Category: Event

From 'Wearing' to 'Decorating' Perfume. Fragrance shop 'L'Atelier des Parfums' holds a collaboration event with textile flower 'Lovéco' at Seibu Ikebukuro Main Store

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