From "Wearing" to "Decorating" Perfume: Fragrance Shop "L'ATELIER DES PARFUMS" Collaborates with Textile Flower Brand "Lovéco" for an Event at Seibu Ikebukuro Main Store

From Wednesday, April 1 to Tuesday, April 14, 2026 — Bluebell Japan Co., Ltd. (Minato-ku, Tokyo) will hold a collaboration event between its fragrance shop "L'ATELIER DES PARFUMS" and textile flower brand "Lovéco" at Seibu Ikebukuro Main Store.

Enjoy your favorite scent not only on your skin but also as an interior decoration. Just as fresh flowers make your heart sing when you see and smell them, the textile flowers, infused with your chosen fragrance, will invite you into a blissful and comfortable mood.

We invite you to visit this special event, which proposes a new way to enjoy fragrances.

Enjoy it as an interior decoration with your favorite scent

Event Overview

Period: Wednesday, April 1 to Tuesday, April 14, 2026

Location: Seibu Ikebukuro Main Store (1-28-1 Minami Ikebukuro, Toshima-ku) 3rd Floor = Cosmetics Promotion Space

Opening Hours: 10:00 - 20:00

Content: We will introduce popular fragrances from 5 fragrance brands, categorized by scent type. We propose a new fragrance experience where you can choose your favorite scent and enjoy it by spraying it onto a textile flower.

Fragrances only or textile flowers only can also be purchased.

Event Limited Items

Juliette Has a Gun mini-size fragrance (7.5ml)

To commemorate the collaboration, six types of popular mini-size fragrances (7.5mL) from will be released for a limited time and quantity during the event period. These convenient sizes are perfect for those new to the brand's scents, those who want to use different scents for different occasions, or for scenting textile flowers.

7.5mL Lineup:

Not a Perfume Eau de Parfum / Lady Vengeance Eau de Parfum / Musc Invisible Eau de Parfum / Ex Nihilo Vetiver Eau de Parfum / Powder Love Eau de Parfum / Pear Inc. Eau de Parfum

《Juliette Has a Gun》 Official

Purchase Benefits

Customers who spend 15,400 yen (tax included) or more at the venue during the event period will receive a "3-WAY Mini Fragrance Set for Decorating with Scent" as a gift. (Applicable to purchases of fragrances only or textile flowers only. Limited quantity, while supplies last.)

"3-WAY Mini Fragrance Set"

Contents: Parle Moi de Parfum "Une Tonne de Roses Eau de Parfum", "Orange Hyper Eau de Parfum", "Looking for Vanilla Eau de Parfum" - 1.5mL each

《Parle Moi de Parfum》 Official

About Lovéco

Lovéco develops textile flowers using fabrics typically used for clothing and interiors. Each piece is carefully crafted one by one, utilizing leftover fabric from cutting processes and unused sample fabrics. Just as natural flowers have different expressions, no two handmade textile flowers are exactly alike, and these dormant fabrics are given new value and delivered to people's hearts.

About Loveco