Blind Spots of "Over-Skincare" Revealed from 400,000 Consultations. Tokyo Bihada-do Launches New "Medicated 2-Step" for Maximum Time-Performance!

Tokyo Bihada-do, a personalized skincare consultation service utilizing online medical examinations, has launched its original doctor's cosmetic line "DR.KiSO®" based on insights into modern skin concerns gathered from over 400,000 consultations. This series has now received approval as a "Quasi-drug" for its proven efficacy and will be newly launched as "Medicated 2-Step Care" from July 6, 2026 (Mon).

The Blind Spot of "Over-Skincare" Where Meticulous Care Backfires

In recent years, with information overload from social media and other sources, "additive care" – layering multiple ingredients and items – has become widespread. However, at Tokyo Bihada-do, with over 400,000 consultations, it has become clear that the "repeated friction" caused by well-intentioned layered care is actually burdening the skin and leading to new skin problems.

Those who spend time and money on meticulous care for their skin are falling into the blind spot of friction risk. To save everyone suffering from modern "skincare spending fatigue," Tokyo Bihada-do's answer, based on dermatological knowledge, is the "subtractive approach." The most crucial steps for beautiful skin are condensed into just two: "Wash (cleansing) & Moisturize (milk mist)." We are launching a new era of "supportive skincare" that thoroughly pursues time (time) and cost (cost) performance, addressing adult skin concerns with evidence (medicated active ingredients) 24 hours a day, regardless of gender or age.

Tokyo Bihada-do Affiliated Doctor Explains: The Mechanism of Skin Problems Caused by "Over-Care"

[Dr. Maiko Tomaru, Affiliated Doctor at Tokyo Bihada-do]

In my practice, I see many patients who, with good intentions, layer high-concentration serums or multiple creams, and end up rubbing their skin too much, damaging its barrier function. Japanese skin, which is delicate, needs subtractive care that thoroughly reduces friction, rather than excessive additions. Choosing simple care that minimizes daily friction while incorporating approved active ingredients for the basics of beautiful skin – "washing and moisturizing" – is a very logical and "smart time-performance care" from a medical perspective. This is a sensible approach not only for those seeking time-saving skincare but also for those exposed to harsh dryness during work, those unable to spare time for their own care due to household chores and childcare, and those feeling "課金疲れ" (spending fatigue) from additive care. It is also suitable for those facing delicate skin concerns like adolescent acne, men who dislike stickiness, and those who want to prevent aging signs with evidence. It is a logical approach regardless of gender, age, or lifestyle.

Product Features and Details

"DR.KiSO®" is a basic skincare line born from the field of cosmetic dermatology. To cultivate beautiful skin regardless of age or gender, the most direct path is to thoroughly perform basic care such as "preventing skin irritation," "suppressing melanin production," and "preventing wrinkles," thereby preventing aging signs. For these most crucial basic approaches to beautiful skin, we have developed products with distinct roles for each of the two daily friction-free steps, delivering them as products approved as "Quasi-drugs" for their proven efficacy.

1. Medicated Silk Cleansing Foam (Quasi-drug)

[Wash: Cleansing foam that prevents skin irritation and acne with friction-free care]

Medicated Effect (Prevents Skin Irritation and Acne):

Contains the anti-irritation active ingredient "Dipotassium Glycyrrhizate." Thoroughly addresses "preventing skin irritation," the foundation for beautiful skin. It gently cares for skin prone to acne or that becomes delicate due to daily shaving.

Time-Performance that Cleanses and Conditions:

Contains Mild Peel Essence*2 and Silk Essence*3. It achieves both "removing impurities" and "gently exfoliating old keratin to condition the skin," allowing you to skip a step after cleansing for time-saving results.

Specially Developed Thick Foam:

Our specially developed*4 thick foam effectively catches makeup and sebum, while the cleansing ingredients break down and remove dirt from the skin. This minimizes friction during cleansing.

After Makeup / After Cleansing

[Product Overview: Cleansing Foam]

Volume: 150mL

Price: Bottle \3,200 (excl. tax) / Pouch \2,500 (excl. tax)

Estimated Usage Period: Approx. 1 month (when using 2-3 pumps morning and night daily for cleansing and makeup removal)

2. Medicated Pearl Milk Lotion (Quasi-drug)

[Moisturize: 4-in-1. "Instant Milk Mist" that prevents wrinkles, whitens, and prevents skin irritation]

Luxurious Multi-Active Ingredients (Prevents aging signs with excellent cost-performance):

Contains the wrinkle-improving active ingredient "Niacinamide" and "Dipotassium Glycyrrhizate." Daily skincare achieves the most important approaches for beautiful skin: "preventing and improving wrinkles" and "suppressing melanin production to prevent age spots and freckles (whitening*)." It offers a simple approach to prevent noticeable aging signs for all ages and genders.

Effortless "Instant" Time-Performance (Emulsion Method):

Adopts the "Emulsion Method," which balances water and oil without petroleum-based surfactants. A refreshing yet moisturizing milk is sprayed as a fine mist.

This all-in-one formula combines the functions of a toner, emulsion, and serum, while achieving "thorough friction-free" care with a single spray without touching the skin. Its portable 100mL size is perfect for your desk at the office as well as at home. It's a "instant milk mist" for busy modern individuals, allowing for simultaneous replenishment of moisture and oil without rubbing, even during moments of air-conditioner-induced dryness during the day.

For a Refined, Radiant Complexion:

Contains "Hydrolyzed Conchiolin Protein*5," a pearl-derived essence, to give skin radiance and moisture.

[Product Overview: Milk Lotion]

Volume: 100mL

Price: Bottle \3,500 (excl. tax) / Pouch \3,000 (excl. tax)

Estimated Usage Period: Approx. 1 month (when using approx. 20 sprays per application daily)

[Common Overview]

Release Date: July 6, 2026 (Mon)

Sales Channels: Tokyo Bihada-do online consultation platform, EC sites, and affiliated salons, etc.

Target Audience: Suitable for all ages and genders.

*1 As of October 1, 2020 - October 30, 2025, cumulative user count for Tokyo Bihada-do was 400,001 (our research).

*2 Glycolic Acid, Salicylic Acid, Lactic Acid (moisturizing)

*3 Designated Name: Hydrolyzed Silk / Purpose of Inclusion: Moisturizing

*4 Original formulation

*5 Purpose of Inclusion: Moisturizing

About Tokyo Bihada-do

"Tokyo Bihada-do" is a platform that connects individuals with skin concerns to doctors online for skincare consultations. For skin concerns that people often struggle with alone, doctors propose skincare using pharmaceuticals and doctor's cosmetics after examining each individual's condition through online consultations. We support everyone's "desired self" with medical care and technology.

About LATRICO Inc.

Head Office Location: Tanaka Koma Building 6F, 8-5-32 Akasaka, Minato-ku, Tokyo

Representative: Tomoaki Hamaguchi, President & CEO

Capital: \1.83 billion (including capital reserve, etc.)

Established: September 1, 2020

Business Activities: Planning and operation of online skincare consultation platform, marketing, etc.

Corporate Site: https://latrico.jp/