laugh. Hosts Pop-up Store at RAYARD MIYASHITA PARK to Commemorate New 'Perfume Oil' Launch

The femcare brand 'laugh.' (operated by laugh. Inc., head office: Shinjuku, Tokyo; Representative Director: Chihiro Hayashi) will open its first pop-up store at 'THE [　] STORE' within RAYARD MIYASHITA PARK (Shibuya-ku, Tokyo) from May 28 (Thu) to June 2 (Tue), 2026, to commemorate the release of its new product, 'Intimate Perfume Oil'.

Centered on the theme of 'scent', the pop-up space is themed 'Bloom Your Confidence', offering visitors a rare opportunity to experience the brand's popular fragrances in person.

[Highlights of the Pop-up Store] 1. Experience the New 'Intimate Perfume Oil' Containing 98% naturally derived ingredients, visitors can try the texture and fragrances of the new product, which uses a unique 'fragrance veil formula' for long-lasting freshness.

2. Sensory-stimulating Environment Decorated to reflect the concept of 'Bloom', the space is designed to be photogenic and immersive, allowing visitors to feel the 'new self-care habit' proposed by laugh.

3. Special Campaigns for Customers - POPUP Exclusive Special Sale: All products available at a 10% discount during the event period. - Special Gift: Customers who purchase items will receive luxurious sample gifts depending on the number of items purchased.

[Event Details] - Period: May 28 (Thu) - June 2 (Tue), 2026 (May 28 is by invitation only) - Hours: 11:00 AM - 9:00 PM - Location: THE [　] STORE (RAYARD MIYASHITA PARK North 2F) - URL: https://laughdot.jp/