Popular Creator JESSICA Appointed as Brand Ambassador for Intimate Care Brand 'laugh.'

Background of the Appointment

laugh. has been proposing care that resonates with individual sensibilities through scent, texture, and design, with the mission of creating a society where intimate care is a natural choice for everyone. Recently, as interest in intimate care grows alongside a rising consciousness of self-care, the brand found a strong alignment between its vision and JESSICA, a creator who shares authentic thoughts and empowers many women. This synergy led to her appointment as the brand ambassador.

Future Initiatives

A brand movie featuring JESSICA, along with a behind-the-scenes video, has been released today. Moving forward, the brand plans to use her powerful words and lifestyle as a medium, primarily through its official social media channels, to share content that encourages people to enjoy intimate care positively and authentically.