Lazuli PDP, Product Data Platform, Significantly Enhances Features for Agentive Commerce, Now Rolling Out

Lazuli Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shizuyoshi Hagihara), provider of the AI-powered product data platform 'Lazuli PDP,' announces the significant expansion of its platform's features starting July 16, 2026, to support the widespread adoption of 'Agentive Commerce'—a next-generation commerce model where AI agents autonomously recommend and sell products.

This major update introduces 'Agentive Workflow,' a new system where AI autonomously constructs and continuously improves product data processing workflows, aiming to evolve into a 'never-stopping product data operations platform' that autonomously generates and manages essential product data. New features include automated data extraction from multiple formats, channel-specific data export, and automatic data pipeline generation.

Rapid advancements in generative AI and LLMs are transforming online shopping. The traditional model of users searching, comparing, and purchasing products is shifting toward a new paradigm where AI understands user intent and seamlessly supports or even handles the entire purchasing process—from comparison to recommendation and checkout.

In North America and Europe, leading e-commerce markets are already piloting services that complete the entire shopping journey—from product recommendation via chat to payment—in one seamless flow. A world where users receive optimal products without active searching—simply by relying on AI—is rapidly becoming a reality. This is the essence of 'Agentive Commerce.'

To realize such next-generation experiences, high-precision product data that AI can autonomously reference and utilize is essential. However, many retail, distribution, and manufacturing companies still face a critical challenge: product information is scattered across Excel, PDFs, images, and supplier-specific formats, making it impossible to manage data in a quality and structure suitable for AI utilization.

Existing PIM (Product Information Management) systems have been widely used as platforms to store and distribute organized product data. However, the most labor-intensive phase for businesses remains the preceding step: 'product data preparation.'

Data received from suppliers, overseas headquarters, and brand teams often lack standardized formats, granularity, and update timing. Staff are forced to perform massive manual tasks such as copy-paste, Excel editing, visual inspection, and channel-specific format conversion. These human-dependent, inefficient processes continue to cause direct losses such as delayed product launches, missing attributes, and hindered AI adoption.

Since its founding, Lazuli has addressed these challenges, supporting product data operations for e-commerce, retail, and distribution companies. This feature expansion elevates on-the-ground expertise into a scalable platform, achieving greater autonomy and scalability.

About Lazuli PDP

Lazuli PDP (Product Data Platform) is a foundational platform that automates product data operations for the AI era, enabling continuous improvement. It aggregates unstructured product information—scattered across Excel, PDFs, and images—held by brands, manufacturers, retailers, and distributors, and uses AI (LLMs) to automatically perform advanced structuring, normalization, and enrichment.

It achieves 'automation of data preparation' and 'dynamic schema expansion'—challenges difficult for traditional PIM systems. Lazuli PDP seamlessly delivers reliable product data to all channels, including e-commerce platforms, PIM systems, search engines, and AI agents (Agentive Commerce), supporting business growth and enhanced customer experiences.

About Lazuli Inc.

Lazuli is a data technology company with the mission to 'rethink how product information is managed to realize business transformation and growth.' By combining advanced AI technologies with deep expertise in product data operations, Lazuli develops and provides 'Lazuli PDP,' a product that automates the structuring and integration of complex product information. Through its 'Agentive Product Data Operations Platform,' where AI autonomously builds and improves data pipelines, Lazuli aims to create a society where companies can leverage product data not just as a managed asset, but as a strategic resource.

Overview of New Features in 'Lazuli PDP'

Starting today, 'Lazuli PDP' offers the following new and enhanced features:

- Multi-format extraction: Extract and structure information from Excel, CSV, PDFs, and product images - Automated data processing: Automatic product category classification, normalization of inconsistent expressions, automatic attribute assignment - AI writing: Automatic generation of product descriptions and search tags for e-commerce sites - Centralized management (Product Master creation): Consolidate scattered files into a single, reliable product master - Channel-specific export: Output data in specified formats - Validation: Automatic detection of input errors, missing values, and format inconsistencies - Data pipeline: Set up company-specific processing procedures to build reproducible operational workflows

[Future Roadmap: Expansion Toward a 'Never-Stopping Operations Platform']

- Autonomous pipeline construction: AI automatically generates and improves optimal processing flows via conversational interface - Dynamic validation: AI dynamically checks compliance with regulations such as the Pharmaceutical Affairs Law and the Act against Unjustifiable Premiums and Misleading Representations, minimizing manual review - Advanced deduplication and integration: Continuously build a 'true product master' through duplicate elimination and record matching - Multimodal support: Automatically link product images with text records and centrally manage image metadata - Flexible schema expansion: Maintain and expand new attributes beyond the limits of fixed schemas in ERP/PIM systems - Agentive Commerce integration: Connect prepared product data with AI agents to transform it into revenue-generating assets

Lazuli's Vision: Transforming Product Data from 'Managed Asset' to 'Growth Foundation'

By combining 'Lazuli PDP’s' Agentive Workflow with a conversational interface, Lazuli brings three transformative changes to product data operations:

① Operational Autonomy: AI continuously constructs and optimizes pipelines from data collection to verification and distribution.

② Dynamic Data Management: Flexibly and at scale, structure evolving product information without being constrained by fixed schemas.

③ Connection to Next-Gen Shopping Experiences: Link high-quality, prepared product data with AI agents, transforming it from a back-office asset into a competitive advantage that directly drives revenue.

This transformation shifts product data operations—previously dependent on manual, human-intensive work—into a 'reproducible and autonomous system,' strongly supporting data-driven business growth.