Supporting the Construction of Digital Sales Models for Foreign Currency Individual Annuity Insurance

Leadinx, a fintech subsidiary of SoftBank Corp., announced today that it has supported the construction of a digital sales model for foreign currency individual annuity insurance. This initiative goes beyond simply preparing online application flows; it serves as the first step for insurance companies to transition to digital sales models, supporting the development of a sales infrastructure that anticipates future product rollouts and sales channel expansion.

In recent years, the digital shift in consumer purchasing behavior in the life insurance sector has created a need for insurance companies to move beyond face-to-face sales to new models that guide customers through understanding, consideration, and application online. However, foreign currency individual annuity insurance presents challenges, as the large amount of information required for users to understand makes online consideration burdensome. Consequently, there was a need for a design that balances information promotion and application completion by delivering necessary information at the right time, rather than simply digitizing application screens.

Leadinx implemented the following three key initiatives:

1. Introduction of the 'Nano' Digital Insurance Platform Leadinx utilized its digital insurance platform 'Nano' to build the front-end infrastructure necessary for the application flow. This integrates with the insurance company's existing systems to support online calculation and application experiences. Furthermore, it seamlessly integrates with third-party identity verification systems, linking inputs with information from sources like My Number cards.

2. Building UI/UX for Applications through Hypothesis Verification Given the high-ticket and complex nature of the product, Leadinx applied its expertise in CX/UX design. By using short cycles of prototyping and user testing, the company achieved a design that balances information provision required by insurance business law with overall usability.

3. Operational Support for Continuous Improvement Beyond system implementation, Leadinx provides support for operational improvements post-launch, including KPI design and the introduction of access analysis. The company is setting up a structure to support business growth, with an eye toward future channel expansion, such as utilizing insurance comparison sites.

Looking ahead, Leadinx remains committed to its role as an insurtech enabler, supporting insurance companies in digital product development and operational efficiency, while helping insurance agencies build mechanisms to offer insurance products within their own services.