What is the community-based welfare service 'Fukurira'?

It's a benefits app that provides employees with gifts and coupons for local stores, also aiming to vitalize the regional economy.

What is the purpose of this partnership?

To provide companies in Shizuoka with a means to improve employee satisfaction and to vitalize the local economy by promoting consumption within the region.

Who can use this service?

Employees and their families at companies that have introduced 'Fukurira' through Shimizu Bank can use it.

Leafea Partners with Shimizu Bank to Launch Initiative for Regional Economic Revitalization with Community-Based Welfare Service 'Fukurira'

Published Apr 2, 2026 12:30 AM ・ Updated Jun 2, 2026 1:01 PM ・ 7 min read ・ Source: PR TIMES

Leafea Inc., provider of the community-based employee welfare service 'Fukurira,' has partnered with Shimizu Bank. Starting April 1, the bank will offer 'Fukurira' to its corporate clients to support regional revitalization and employee well-being in the Shizuoka area. The service provides employees with discounts, coupons, and gifts usable at local and national stores, aiming to improve employee satisfaction and stimulate the local economy.

Leafea Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Wataru Morita), a provider of community-based employee welfare services, will begin a partnership with Shimizu Bank (Head Office: Shimizu-ku, Shizuoka City, Shizuoka Prefecture; President: Yasuhiro Iwayama). Starting Wednesday, April 1, Shimizu Bank will begin offering the community-based welfare service 'Fukurira' with the aim of promoting regional revitalization and supporting hardworking individuals.

### Background and Purpose of the Partnership

In recent years, against the backdrop of labor shortages and rising personnel costs, challenges related to corporate human resources have been increasing, leading to a heightened interest in improving employee retention and satisfaction.

Shimizu Bank, whose purpose is to 'love the region, think together about the future of our customers, and create it together,' has focused on employee benefits that can stimulate local consumption and realize substantial wage increases even for small and medium-sized enterprises.

The community-based welfare service provided by Leafea (app name: 'Fukurira') is a service that supports company employees by enhancing their benefits, which is sometimes called the 'third form of wage increase.' Through the app, it offers gift rewards to employees and coupons that their families can also use, and is designed to support the motivation and engagement of employees working at adopting companies.

The more local stores that become available on 'Fukurira,' the more familiar and community-oriented the welfare service becomes for employees. Furthermore, by utilizing region-specific gifts, economic circulation within the community is promoted, leading to the revitalization of the entire region. Shimizu Bank and Leafea will continue to cooperate to contribute to such regional activation.

### About 'Fukurira'

'Fukurira,' the welfare service provided by Leafea, is a system where companies pay a monthly fee, allowing their employees to receive discount benefits at over 100,000 partner stores nationwide. Additionally, it is designed to foster a sense of connection in daily life by enabling companies to send 'gifts with messages' (*) of appreciation and encouragement to their employees.

Furthermore, in addition to a 10% discount at convenience stores, it offers an all-in-one stress check function, which is scheduled to become mandatory in the future, thereby realizing comprehensive welfare benefits that include care for employees' mental and physical health.

As a welfare benefits app that achieves high usage rates at one of the industry's lowest costs, the number of adopting companies is steadily increasing, and data indicating an improvement in employee engagement is beginning to emerge. Its high cost-performance and contribution to creating a comfortable working environment are major features.

(*) These can be exchanged for tickets usable at partner stores.

### Shimizu Bank Overview

Name: The Shimizu Bank, Ltd. Head Office Location: 2-1 Fujimi-cho, Shimizu-ku, Shizuoka City, Shizuoka Prefecture Official Website: https://www.shimizubank.co.jp/

### Leafea Inc. Overview

Name: Leafea Inc. Head Office Location: 3F THE GATE Kayabacho, 1-10-3 Shinkawa, Chuo-ku, Tokyo Official Website: https://leafea.co.jp

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Source: PR TIMES
Category: News

Leafea Partners with Shimizu Bank to Launch Initiative for Regional Economic Revitalization with Community-Based Welfare Service 'Fukurira'

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