[Limited-Time Free Access] From Selling Products to Becoming a Brand People Ask For: 8 Companies Explain Practical Strategies EC Businesses Must See

LeaguE Inc. appeared in the online seminar for EC businesses, "Break Through the Limits of Data Dependency and CPA Improvement! EC Strategies to Evolve into a Brand That Is 'Continuously Chosen'," which will be exclusively available on YouTube from Monday, July 6, 2026, to Friday, July 10, 2026.

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Seminar Overview

This seminar is an online event featuring 8 companies: Starkes Inc., Xmaker Inc., LeaguE Inc., GMO MakeShop Corporation, J Frontier Inc., Mico Inc., narrative Inc., and Soba Ni Inc. They will provide a multifaceted explanation of the strategies necessary for expanding sales and growing brands in EC businesses.

In recent years, with soaring advertising costs and a surge in competition, we have entered an era where traditional CPA improvements alone reveal the ceiling of sales. What EC businesses should aim for from now on is not just selling products, but building brands that customers specifically request, along with thorough efficiency improvements and data utilization.

This seminar, themed around brand strategy and data utilization which separate the success from failure in EC operations, will comprehensively explain 8 crucial topics that can be put into practice starting tomorrow, from the latest AI analysis and the PDCA cycle for Meta ads, to fan acquisition through crowdfunding, contrarian strategies, LINE touchpoints, and PR initiatives (with results from "Tsuhan no Tora").

Seminar Content

Program

Presenting Companies/Speakers

Theme

Part 1

Starkes Inc.

Visualizing "Hidden Profits" with AI: EC Analysis Techniques Directly Linked to Sales

Part 2

Xmaker Inc.

What are the PDCA Steps to Boost EC with Ads? Ad Operation Pros Explain Winning Patterns

Part 3

LeaguE Inc.

From "Selling" to "Being Chosen": Brand Strategy Built with Crowdfunding

Part 4

GMO MakeShop Corporation

Do the Opposite of Successful Stores – Contrarian Brand Strategy for Direct EC

Part 5

J Frontier Inc.

What Do Rapidly Growing D2C Companies Have in Common? Content x Casting x Sales Channel Expansion

Part 6

Mico Inc.

Designing "Everlasting Sales" LINE Touchpoint Strategies with Customer Data

Practical Know-how for Nurturing Repeat Customers

Part 7

narrative Inc.

Featuring IN MIST! Boosting Both Recognition and Sales on "Tsuhan no Tora" – Behind the Scenes of PR and Branding Initiatives!

Part 8

Soba Ni Inc.

The Forefront of AI Utilization in Amazon Operations! 3 Pro AI Usage Techniques You Can Implement Tomorrow!

Recommended For

Those who feel their new customer acquisition is stagnating despite investing in advertising.

Those who want to clarify the "reason for being chosen" for their own products and brands.

Those who want to shift to data-driven EC operations.

Those looking for new approaches such as crowdfunding, LINE, and PR initiatives.

Those who want to incorporate AI into Amazon operations and ad management.

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Speaker Introduction

Part 1 | Starkes Inc., Sales Manager, Akihiro Takeuchi

Visualizing "Hidden Profits" with AI: EC Analysis Techniques Directly Linked to Sales

This session will explain how to use "All View," which can integrate and analyze data from all marketplaces, to shorten the time spent on sales aggregation and analysis, while visualizing profitable products and high LTV ads. It introduces practical analysis know-how for discerning which products to invest in based on data, moving away from intuitive operations.

Part 2 | Xmaker Inc., Representative Director, Isao Ozawa

What are the PDCA Steps to Boost EC with Ads? ~Ad Operation Pros Explain Winning Patterns~

This session will explain how to implement the PDCA cycle, which is crucial for ad operations, and the steps to expand new customer acquisition, focusing on Meta ads. It will cover key points for understanding ad operation concepts in-house and linking them to sales expansion, rather than leaving it entirely to ad agencies.

Part 3 | LeaguE Inc., Sales Manager, Eiji Mochizuki

From "Selling" to "Being Chosen": Brand Strategy Built with Crowdfunding

Even after implementing measures like CPA improvement, review management, and ad optimization, sales may stagnate because the reason "why our product must be chosen" is not being communicated effectively. This session will explain the entry point to brand building by using crowdfunding to test product narratives in a short period and acquire passionate early fans.

Part 4 | GMO MakeShop Corporation, Evangelist, Kazuo Takahashi

Do the Opposite of Successful Stores – Contrarian Brand Strategy for Direct EC

This session will explain the mindset for nurturing a brand on your own EC site, rather than relying solely on marketplaces and ads. It will re-examine the "common sense" of the EC industry and, from the perspective of someone who has observed the EC field for 20 years, offer insights for winning on direct EC and strategies for becoming a brand that is specifically requested.

Part 5 | J Frontier Inc., Healthcare Business Division, Marketing Department, General Manager, Hiroki Watatani

What Do Rapidly Growing D2C Companies Have in Common? Content x Casting x Sales Channel Expansion

This session will discuss content enrichment, talent utilization, and expansion of sales channels beyond the web, which are crucial for the growth of D2C companies. Based on the company's own D2C business achievements, it will introduce strategies for sales expansion, attention-grabbing initiatives, and practical success stories.

Part 6 | Mico Inc., Sales Headquarters, Senior Manager, Tsutomu Tsumura

Designing "Everlasting Sales" LINE Touchpoint Strategies with Customer Data: Practical Know-how for Nurturing Repeat Customers

With rising advertising costs, maintaining contact with acquired prospective customers and converting them into purchases is a key to sales expansion. This session will explain how to utilize customer data, reflecting web behavior history, on LINE to foster repeat purchases and improve sales through communication with members.

Part 7 | narrative Inc., EC Business Department, Chief, Katsuya Taguchi

Featuring IN MIST! Boosting Both Recognition and Sales on "Tsuhan no Tora" – Behind the Scenes of PR and Branding Initiatives!

This session will introduce PR initiatives for D2C brands with actual case examples. It will explain the real initiatives and the thinking behind achieving results for PR and branding strategies, which are gaining attention as alternatives to relying solely on advertising amidst rising CPAs.

Part 8 | Soba Ni Inc., Executive Officer, Shoho Adachi

The Forefront of AI Utilization in Amazon Operations! 3 Pro AI Usage Techniques You Can Implement Tomorrow!

This session will introduce AI utilization techniques for Amazon operations that allow for more time to be spent on crucial strategy design amidst the demands of product image creation, description writing, and data analysis. It will explain practical AI usage methods that EC businesses can easily adopt starting tomorrow, such as SEO writing, review analysis, and image generation.

Event Overview

Exclusive Viewing Period: July 6, 2026, 13:00 - July 10, 2026, 18:00 Viewing Method: YouTube Exclusive Link Distribution

Participation Fee: Free

Click here to register for viewing

*After filling out the application form, a viewing URL will be sent via email.

Contact Information LeaguE Inc. Email Address: [email protected]