Blockchain Walk-to-Earn App LOOTaDOG Launches '4th LADT Market' Celebrating Bitcoin Pizza Day with Pizza Gift Vouchers

LehmanHoldings Co., Ltd. (HQ: Chiyoda-ku, Tokyo), operator of the blockchain-based dog walking app 'LOOTaDOG,' is holding the 4th edition of 'LADT Market,' a strategic initiative to expand the utility of LADT. This time, to celebrate 'Bitcoin Pizza Day'—the historical date on May 22, 2010, when real-world goods were first purchased with cryptocurrency—the company has added pizza gift vouchers (worth 1,000 yen) to the prize lineup. Through ongoing market events, the company aims to realize its vision of contributing the token economy of Web3 lifestyle games to real-world lifestyle support.

Expanding LADT Utility and RWA Integration: Background and Purpose

The Web3 lifestyle game 'LOOTaDOG' continues to grow through user activity. LADT, the core token supporting its ecosystem, enabled exchange for original merchandise in the first Market, expanding its utility outside the game.

For this edition, in honor of Bitcoin Pizza Day, a symbolic celebration in Web3 culture, pizza gift vouchers (worth 1,000 yen) have been added. This strengthens the mechanism allowing users to exchange real rewards earned from walking for tangible value (RWA), such as daily dining experiences. The popular LOOTaDOG original T-shirts will also remain available to meet a wide range of user needs.

4th LADT Market Overview

【Application Period】 May 22, 2025 (Thu) – June 7, 2025 (Sat)

【Winner Announcement】 Scheduled for June 11, 2025 (Thu)

【Shipping Date】 Scheduled for mid-June 2025

【Prize Lineup】 - LOOTaDOG Original T-shirt - Pizza Gift Voucher (1,000 yen value)

【Application Form】 https://docs.google.com/forms/d/e/1FAIpQLScwh_FinD4XIxpJ31nRo8kLSoIIx-8GpCvXuxnStYde_h2pcA/viewform

Future Outlook

LADT Market will continue to expand the RWA integration features of LADT through ongoing events. LehmanHoldings aims to accelerate partnerships with broader lifestyle services and products, striving to realize the vision of 'enriching pet life.' The company is also continuing development to integrate the 'LADT Market RWA integration function' into the game platform, aiming to establish an ecosystem where Web3 and RWA seamlessly interact.

About LOOTaDOG

LOOTaDOG is a walk-to-earn app that gamifies daily walks, allowing users to enjoy raising a Web3 dog. It aims to enrich pet life through a one-stop app, adding gamification elements to daily walks with dogs. A portion of rewards earned in-game is automatically donated to a pet care fund, allowing users to contribute to society while enjoying the service.

HP: https://lootadog.com/ X: https://x.com/LOOTaDOG_JPN

About LehmanHoldings Co., Ltd.

LehmanHoldings Co., Ltd. is a corporate group proposing new pet lifestyles by utilizing technology. It operates the Web3 project 'LOOTaDOG' and the pet care facility 'Pets Tokyo,' promoting businesses that merge digital and physical realms. It also develops businesses in real estate and energy sectors.