In 2026, Rest Becomes 'Strategy': The APRIL DREAM of Swedish Self-Care Brand LELO

Dream Message: "Ultimate Satisfaction" and "Improved Productivity" Brought by Technology

Our company supports "April Dream," an initiative to make April 1st a day to broadcast dreams. This press release represents the dream of "LELO."

Today, "LELO," a luxury lifestyle brand from Sweden, declares that it will fundamentally change the quality of "rest" in Japan's business scene through the "SONA™ 3" series, which is equipped with proprietary sonic vibration technology. In modern society, high-quality "off-time" is essential for professionals to consistently deliver results. We redefine intimate self-care as a crucial part of "conditioning"—just like sleep and diet—that dictates the next day's performance.

A New Approach to "Health and Productivity Management": The Quality of Rest Changes Tomorrow's Focus

Many working women in Japan face some of the highest levels of "sleep deprivation" and "high stress" in the world. LELO aims for a society that supports sustainable work styles by eliminating this "rest debt."

- Scientific Mental Reset: The Sonic Technology of SONA™ 3 provides deep relaxation that goes beyond physical stimulation, leading to parasympathetic nervous system dominance. This quickly resets a mind and body heightened by stress, supporting the induction of deep sleep.

- Improved Next-Day Performance: The "satisfaction" obtained through high-quality self-care not only increases self-affirmation but also directly contributes to next-morning focus, creativity, and emotional stability (mental health).

- A New Standard for "Corporate Wellness": We will establish a model of "New Corporate Wellness" where employees prioritizing their own intimate well-being ultimately enhances the productivity and engagement of the entire organization.

Dream Technology: The "Management of Leisure" Realized by SONA™ 3 Cruise

The auto-cruise control function installed in the "SONA™ 3 Cruise" automatically optimizes the output at the exact moment the body seeks the most satisfaction. This symbolizes the experience of "surrendering without breaking your own rhythm," which is what modern people lack the most.

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