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Lenovo Unveils New TV Commercial 'Technology Changes the Game' for FIFA World Cup 26™

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 28, 2026 3:30 PM ・ Updated Jun 13, 2026 11:51 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Lenovo Japan has launched its new campaign 'Technology Changes the Game' for the FIFA World Cup 2026™, with a TV commercial airing nationwide from May 31, 2026.
The commercial features a collaboration with 'Captain Tsubasa' and the song 'RISE NOW' by Takanori Iwata (GAN).
As an official FIFA technology partner, Lenovo provides cutting-edge solutions to enhance tournament operations and fan experiences.

Lenovo Japan has launched its new campaign 'Technology Changes the Game' for the FIFA World Cup 2026™, with a TV commercial airing nationwide from May 31, 2026. The commercial features a collaboration with 'Captain Tsubasa' and the song 'RISE NOW' by Takanori Iwata (GAN). As an official FIFA technology partner, Lenovo provides cutting-edge solutions to enhance tournament operations and fan experiences.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000257.000013608.html Distributor: PR TIMES
Published: May 28, 2026

Lenovo Japan is releasing a new TV commercial, 'Technology Changes the Game,' as part of its Japan-exclusive campaign for the FIFA World Cup 2026™. The commercial will begin airing nationwide on May 31, 2026. As the official FIFA technology partner for the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™, Lenovo provides state-of-the-art technology solutions that support the largest-scale tournament operations in history. Through digital avatars, referee views, and intelligent command centers, Lenovo’s devices, services, and solutions enhance decision-making efficiency and dramatically evolve the fan experience. The new commercial expresses Lenovo’s commitment to innovation, making the impossible possible through technology. It features a collaboration with the iconic Japanese soccer manga 'Captain Tsubasa,' drawing parallels between the characters' pursuit of high goals and Lenovo’s efforts to pioneer new viewing experiences. The commercial also features the song 'RISE NOW' by artist and actor Takanori Iwata (GAN). Starting with this TV commercial, Lenovo will roll out digital and outdoor advertising to build excitement for the FIFA World Cup 26™ in Japan.

FACT BOX

Source: PR TIMES
Category: press_release
Organizations: FIFA

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 28, 2026 3:30 PM — Distributor PR TIMES
Collected　Jun 1, 2026 2:10 AM
AI structured & analyzed　Jun 1, 2026 10:46 PM
Desk-reviewed & published　May 28, 2026 3:30 PM

FAQ

How does this news impact the Taiwan market?

As Lenovo has a significant market share in Taiwan, highlighting its role as a FIFA official technology partner strengthens brand trust among Taiwanese consumers and corporate clients.

What are the key facts in this article?

Lenovo Japan has launched its new campaign 'Technology Changes the Game' for the FIFA World Cup 2026™, with a TV commercial airing nationwide from May 31, 2026. The commercial features a collaboration with 'Captain Tsubasa' and the song 'RISE NOW' by Takanori Iwata (GAN). As an official FIFA technology partner, Lenovo provides cutting-edge solutions to enhance tournament operations and fan experiences.

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000257.000013608.html

Cite this article — HOW TO CITE

Washin AI News Desk“Lenovo Unveils New TV Commercial 'Technology Changes the Game' for FIFA World Cup 26™”AI News by Washin Village（和心村）, May 28, 2026. https://aeo.idaeo.ai/ai/lenovo-com/en/news/2026-05-28-%E3%83%AC%E3%83%8E%E3%83%9C-fifa-world-cup-26tm%E3%81%AB%E5%90%91%E3%81%91%E3%81%9F%E6%96%B0tvcm-%E6%8A%80%E8%A1%93%E3%81%8C%E3%82%B2%E3%83%BC%E3%83%A0%E3%82%92

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