Sweets Born from Streaming Become Real Products! Patissière VTuber Frelia Renverse's Brand "online pâtisserie Lien," Connecting Virtual and Real Through Sweets, Opens March 22

The online pastry shop "online pâtisserie Lien" officially opened on March 22, 2026.

This project received a total of 1,639,500 yen in support from 119 people through crowdfunding, reaching 409% of its target goal—far exceeding the initial objective. It has now opened as a fan-participatory online pastry shop born from the support of many fans.

The shop is led by Frelia Renverse, a VTuber who is also an active professional patissière. Utilizing her practical experience in pastry shops, she is pursuing a new form of expression that combines live streaming with sweet-making under the concept of "connecting virtual and real through sweets."

The most distinctive feature is the "fan-participatory" product development linked with streaming activities. It provides a new type of sweets experience where ideas are brainstormed with viewers during streams, and the resulting finished sweets are sold as actual products.

All sweets are carefully handcrafted one by one by Patissière VTuber Frelia Renverse. In addition to the taste, great attention is paid to the appearance and packaging, creating products that brighten daily life with "cuteness" and "deliciousness."

At the time of opening, the shop offered products such as cookie tins, scones, and baked goods assortments. The cookie tins featuring limited-edition key visuals and the scones with a meticulously crafted crispy-yet-fluffy texture got off to a strong start, selling out within three days of launch.

"online pâtisserie Lien" aims to deliver gentle moments through sweets while proposing a new form of entertainment where the virtual and real worlds connect.

Recipe videos developed by Frelia Renverse

Reliable and Stable Quality Assurance

Lien's sweets are carefully handcrafted one by one by a VTuber patissière who actively makes sweets. While utilizing skills cultivated in actual production environments, she also shares the process of trial and error and her thoughts through streams. Being able to see the creator and share that time is a unique charm of Lien that is possible only because she is active in both the virtual and real worlds.