Online patisserie "online pâtisserie Lien" officially opened on March 22, 2026.

This project received a total of ¥1,639,500 in support from 119 backers through crowdfunding, achieving 409% of its goal — far exceeding the target. Supported by overwhelming encouragement, this fan-participatory online patisserie has now officially opened.

The patisserie is helmed by VTuber Flelia Renversée, an active pastry chef. Drawing on her hands-on experience at a confectionery shop, she pursues a new form of expression combining streaming and sweets creation under the concept of "connecting virtual and real through sweets."

The defining feature is a "fan-participatory" product creation process linked to streaming.

Ideas are brainstormed together with viewers during streams, and the resulting sweets are sold as actual products — offering a new kind of sweet experience.

All sweets are carefully handcrafted one by one by pastry chef VTuber Flelia Renversée.

With attention not only to flavor but also to appearance and packaging, she creates products that add color to everyday life through "cute" and "delicious."

At launch, cookie tins, scones, and baked goods assortments were offered for sale.

The limited-edition key visual cookie tins and signature crispy-fluffy scones sold out within three days of launch — a strong start.

"online pâtisserie Lien" aims to deliver gentle moments through sweets, while proposing a new form of entertainment where virtual and real connect.

Recipe videos by Flelia Renversée

Reliable and Consistent Quality Assurance

Lien's sweets are carefully crafted one by one by a working pastry chef VTuber. Drawing on skills cultivated in real production environments, she also shares the process of trial and error and her thoughts through streaming. The ability to see the maker's face and share that time together is a charm unique to Lien — made possible precisely because she is active in both the virtual and real worlds.

FACT BOX

  • Source: PR Times
  • Category: News