Survey: Half of Companies Fail to See Results in Owned Media, 'Lack of Strategy' Hinders AI Success

A survey conducted by LiKG Inc. among 80 owned media operators revealed that over 50% feel they have not achieved significant results. The primary causes of failure are 'inability to generate leads' (48.78%) and 'lack of strategy' (39.02%). While 56.25% of respondents use AI tools such as ChatGPT and Gemini, only 7.5% use them as a primary tool. The data suggests that despite the advancement of AI for content production efficiency, the key differentiator for success remains the fundamental marketing design and strategic goal-setting.