LINE Yahoo Corporation (hereinafter, LINE Yahoo) and LINE NEXT Inc. (hereinafter, LINE NEXT) (※1) will hold a special auction (hereinafter, this project) in collaboration between "Yahoo! Auctions," an auction service operated by LINE Yahoo, and "MOLTS," a luxury-focused marketplace operated by LINE NEXT.

In this project, hard-to-find luxury items such as high-end watches and brand-name bags will be listed on "Yahoo! Auctions" starting at 1 yen.

<Premium Luxury Auction Special Feature Page>

https://auctions.yahoo.co.jp/topic/promo/molts/01/

In recent years, the reuse market, particularly for high-value luxury brand items and watches, has seen a growing demand for safety and security in transactions, as well as high quality and fair pricing.

"Yahoo! Auctions" has provided enjoyment and convenience unique to its service through its vast user base and auction mechanism.

Meanwhile, "MOLTS" has built its brand value as a specialized marketplace for the affluent and those interested in luxury goods.

By combining these two services, we will offer users the opportunity to acquire rare items, carefully selected by "MOLTS" and verified for trustworthiness, through "Yahoo! Auctions" with peace of mind and at satisfactory prices. We aim to create the enjoyment unique to reuse, such as "the possibility of encountering one-of-a-kind items," across both services.

The items to be auctioned in this project will be provided by "MOLTS"-approved sales partners who have agreed to participate: OKURA Co., Ltd., BuySell Technologies Inc., and Moonphase Co., Ltd. These are rare items with high value, further curated by "MOLTS." All items have undergone inspection and appraisal by "MOLTS' sales partners," allowing for more secure transactions. Auctions for all items will begin at 1 yen.

This project will be implemented in two phases: the first phase starting on Wednesday, July 15, and the second phase starting on Tuesday, July 28. Different items will be listed in each phase, with a total of 8 items scheduled for auction.

Phase 1 Auction Items

Auction Period: July 15 (Wed) 12:00 PM - July 21 (Tue) 9:00 PM

・Rolex Daytona 116500LN

・Rolex Oyster Perpetual 41 134300

・Hermès Kelly 25 Sellier, K Stamp (Year 2025), Epsom Leather

・Hermès Mini Kelly 2, K Stamp, Epsom Leather

Phase 2 Auction Items

Auction Period: July 28 (Tue) 12:00 PM - August 3 (Mon) 9:00 PM

・Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO

・Rolex Oyster Perpetual 36 Turquoise 126000

・Hermès Kelly 28 Togo, Asphalt Grey, Sellier

・Hermès Kelly 28 Togo, Black, Sellier

※This auction handles genuine and pre-owned (reused) items from each brand and does not imply endorsement or authorization by the brands.

"Yahoo! Auctions" and "MOLTS" will continue to leverage the strengths of both services to expand opportunities for users to encounter luxury items with confidence.

※1: A consolidated subsidiary in which LINE Yahoo has invested.

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[Notice from PR]

Our English company name is "LY Corporation."

Information on the release and updates of each LINE Yahoo service is also available in our Press Room.

[LINE Yahoo Press Room] https://www.lycorp.co.jp/ja/news/

[Contact for Media Inquiries Regarding This Matter] LINE Yahoo Corporation, PR Unit, PR2 Division Contact: Yasuyuki Okumura (070-3327-8474) Yukie Suzuki (070-1549-5087) TEL: 03-6898-1182 E-mail: [email protected] 2-17-22 Akasaka, Minato-ku, Tokyo 107-6414 Akasaka Trust Tower

LINE NEXT start Japan Business Division Contact: Seiichi Usui E-mail: [email protected]

※This press release is jointly issued by LINE Yahoo Corporation and LINE NEXT Inc.

FACT BOX

  • Source: PR TIMES
  • Category: ビジネス連携
  • Organizations: MOLTS / LINE NEXT Inc.