Livesense Inc. (President and CEO: Taichi Murakami, HQ: Minato-ku, Tokyo, Stock Code: 6054) has released a report on the realities of Generation Z in part-time work through its service, 'Machbaito'.
Report Overview Machbaito is one of Japan's largest comprehensive part-time job information sites, focusing on 'speed' in hiring. The company continuously monitors Gen Z values and behaviors to improve its products.
Summary of Findings 1. One in three (34.1%) Gen Z workers reported experiencing heart-fluttering ('meroi') moments at work. Among them, 42.6% felt this towards a senior colleague. 2. The most common industries for these experiences were 'Food/Dining' (41.6%), followed by 'Sales/Fashion' (15.9%), and 'Entertainment' (14.0%). 3. Moments of 'meroi' are primarily linked to practical situations where the other person helps avoid trouble or reduces workload, sparking feelings of reliance and respect. 4. Approximately 75.3% of the figures towards whom they felt these emotions were considered their 'oshi' (fandom figures), acting as a source of vitality and stress relief. 5. 53.9% experienced this during rainy days, often triggered by the other person's thoughtfulness.
Detailed Findings Surveying Gen Z aged 15-29 with part-time experience, 34.1% confirmed experiencing heart-fluttering moments. When asked why, common responses included: 32.8% when colleagues helped during work troubles (e.g., handling difficult customers or errors), 31.3% when observing exceptional professional skills, and 26.5% when receiving physical support in demanding tasks. The data highlights that professional reliance and practical assistance are major drivers of these heart-fluttering emotions. Furthermore, 75.3% identified the person as their 'oshi'.
FACT BOX
- Source: PR TIMES
- Category: Survey