東北のおみやげ・グルメ・サービス情報 News Releases

【Shiogama City × LiViT Collaboration】Your Vote Decides the Character! Campaign Launches to Select Character Designs for New Souvenirs from Shiogama

Shiogama City and JR East Tohoku General Service (LiViT) are launching a public voting campaign to s… · 2026-07-16

Sendai Station Event Information for July 2026!

JR East Tohoku Service Co., Ltd. (Head Office: Sendai City, Miyagi Prefecture, President: Toshinori … · 2026-06-30

Akita Direct Market Held at JR Musashi-Mizonokuchi Station!

JR East Tohoku Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President: Toshinori… · 2026-07-08

Summer Limited Edition! "Sendai-eki Masamune Beer IPA" Now Available!

JR East Tohoku Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President: Toshinori… · 2026-07-03

Announcement Regarding Merger

Sendai Terminal Building Co., Ltd. and JR East Tohoku General Service Co., Ltd. will merge on April … · 2026-07-03

"Josemaru & Train Pop-Up" Event Held! [Sendai Station 2F Haremachi Court]

Haremachi Court Event Space JR Higashi Nihon Tohoku Service Co., Ltd. (Head Office: Sendai City, Mi… · 2026-07-06

Shinkansen Akabeko Painting Experience to be Held at JR Fukushima Station!

JR East Tohoku General Service and Akabeko Land are jointly holding a "Shinkansen Akabeko Painting E… · 2026-03-31

[Fukushima DC] 'Aizu Culture Gateway Station' to Open!

JR East Tohoku Comprehensive Service will open the 'Aizu Culture Gateway Station' at JR Aizu-Wakamat… · 2026-03-30

'kazunori ikeda Sales Event' to be Held! [Hare Machi Court, 2nd Floor, Sendai Station]

JR East Tohoku Comprehensive Service will host a 'kazunori ikeda' sales event at Sendai Station's Ha… · 2026-04-07

[Fukushima DC] 'Aizu Culture Gateway Station' to Open!

JR East Tohoku Comprehensive Service will open the 'Aizu Culture Gateway Station' at JR Aizu-Wakamat… · 2026-03-30

[Mizuno Joint Project] Limited Time Release of T-shirts Featuring the Precious Vehicle Drawings of FruiTea Fukushima!

LiViT and Mizuno have co-produced a special T-shirt featuring the vehicle drawings of the retired si… · 2026-04-10

Fukushima Pivot 1st Phase Renewal Opening Additional Information!

Fukushima Pivot reopens, Lopia opens for the first time in Fukushima Prefecture. · 2026-03-30

Sendai Station Event Information for April 2026!

JR East Tohoku General Service will hold various events, including the "Spring Kyushu Product Exhibi… · 2026-03-28

Sendai Station Event Information for April 2026!

JR East Tohoku General Service will hold various events, including the "Spring Kyushu Product Exhibi… · 2026-03-28

JR East to Host 'Akita Direct Sales Market' at Ueno Station, Featuring Fresh Produce Delivered via Shinkansen

JR East Tohoku Comprehensive Service Co., Ltd. will hold the 'Akita Direct Sales Market' at Ueno Sta… · 2026-05-19

Northeast Japan's First Lemon Festival 'Lemon Hakku' Launches at Sendai Station!

JR East Tohoku General Service and liketory are co-hosting 'Lemon Hakku,' a specialty lemon event fe… · 2026-06-11

June 2026 Sendai Station Event Information!

JR East Tohoku General Service has announced event information for JR Sendai Station in June. Variou… · 2026-06-01

Collaboration with Romancecar Museum: Railway Goods Sale at 'Koriyama General Rolling Stock Center Train Festa 2026'!

JR East Tohoku General Service will hold a railway goods sale at the Koriyama General Rolling Stock … · 2026-05-28

'Imore! Amami Islands Marche' Held at JR Sendai Station: Featuring Local Specialties and Brown Sugar Shochu

JR East Tohoku Service held the 'Imore! Amami Islands Marche' at Sendai Station. The event featured … · 2026-05-28

'kazunori ikeda Sales Event' to be Held! [Hare Machi Court, 2nd Floor, Sendai Station]

JR East Tohoku Comprehensive Service will host a 'kazunori ikeda' sales event at Sendai Station's Ha… · 2026-04-07

[JRE POINT] Win up to 5,000 Points! "Dodon to Kaeseze Campaign" to be Held!

JR East Tohoku Service Co., Ltd. will hold the "Dodon to Kaeseze Campaign" from June 19 to June 30, … · 2026-06-12

"Chunchundo" Opens in "Omiyage Dokoro Sendai No. 2" on the 2nd Floor of Sendai Station!

Japanese sweets brand "Chunchundo" operated by Seisenkan Muranushi will open on April 4, 2026, at Se… · 2026-04-02

Chunchun-do to Open at "Omiyage-dokoro Sendai No. 2" on the 2nd Floor of Sendai Station!

Chunchun-do, known for its new specialty "Sendai Suzume Manju" born in Aobayama in 2023, is finally … · 2026-04-02

Shinkansen Akabeko Painting Experience to be Held at JR Fukushima Station!

A 'Shinkansen Akabeko Painting Experience' will be held at JR Fukushima Station in April and May 202… · 2026-03-31

[Fukushima DC] "Aizu Culture Gateway Station" to Open!

During the Fukushima DC period, "Aizu Culture Gateway Station" will open for a limited time in front… · 2026-03-30

Special Edition Railway Cushions Featuring 651 Series and E657 Series Train Seat Fabrics to be Released in Conjunction with the Fukushima Destination Campaign!

JR East Tohoku General Service (LiViT) will release three types of special edition railway cushions … · 2026-05-01

Sendai Station 1F "Niku no Ito" New Business Format Grand Opening on April 29th (Wednesday)

JR East Tohoku General Service has grand opened an expanded "Niku no Ito" store on the 1st floor of … · 2026-04-30

"kazunori ikeda POP UP SHOP" to be held! [In front of the stained glass on the 2nd floor of Sendai Station]

JR East Tohoku Sogo Service will hold the "kazunori ikeda POP UP SHOP" at JR Sendai Station. Popular… · 2026-04-30

May 2026 Sendai Station Event Information!

JR East Tohoku General Service Co., Ltd. will hold various special events at JR Sendai Station in Ma… · 2026-04-30