Yoshihisa Internal Medicine Clinic Uses "Locaop" to Leverage Patient Feedback for In-Clinic Improvements and Pre-Visit Reassurance

Locaop Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Masaki Agata; hereinafter: Locaop) is pleased to announce a case study of Yoshihisa Internal Medicine Clinic, which has implemented "Locaop," a service that provides integrated support for Google Business Profile (Google Maps) management, questionnaire utilization, and review promotion. The clinic is now using patient feedback to drive in-clinic improvements and provide reassurance to prospective patients before their visits.

Background of Locaop Implementation

Turning Patient Feedback into Pre-Visit Reassurance

Yoshihisa Internal Medicine Clinic, as an internal medicine clinic supporting the health of the local community, focuses not only on daily consultations but also on important endoscopic examinations for safeguarding community health. With an increasing number of people checking Google Maps before visiting, the clinic faced the challenge of how to effectively receive feedback from actual patients and utilize it for in-clinic improvements and as a source of reassurance for those considering a visit.

For medical institutions, even when patients have a positive experience, it's not always common for this to naturally translate into online reviews. Due to the sensitive nature of illness and medical visits, the situation differs somewhat from industries like restaurants or retail, where people feel more comfortable sharing their impressions. Therefore, it was necessary to collect candid patient feedback in a non-intrusive manner and create a situation where prospective patients could understand the clinic's actual atmosphere and treatment approach.

While the clinic had previously received external support to manage its Google Maps presence, challenges remained in how to collect patient feedback and use it as pre-visit reassurance. It was through a recommendation from a consultant they consulted monthly that they began considering Locaop. They felt reassured by the ability to collect patient feedback through questionnaires in a way that complied with Google's rules, leading to their decision to implement the service.

Since implementation, a system for collecting candid patient feedback has been established, leading to discussions about in-clinic improvements, such as the reception and nursing staff's responses. Furthermore, the clinic's actual atmosphere and treatment approach are now more easily conveyed on Google Maps, and this information is being used to alleviate the anxieties of those considering a visit. By reviewing the data monthly, it has become easier to confirm the current situation and identify areas for future review, leading to a system that allows for confident ongoing operation.

< Challenges Before Implementation >

Difficulty in conveying candid patient feedback as pre-visit reassurance

Situation where patient feedback is not naturally reflected in reviews

Establishing a system to utilize patient feedback for in-clinic improvements

Difficulty in communicating information about necessary examinations and treatments to prospective patients

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< Results After Implementation >

Utilizing patient feedback for in-clinic improvements and pre-visit reassurance

Established a system for collecting patient feedback, making it easier to utilize for in-clinic improvements

Clinic's actual situation is now more easily conveyed on Google Maps

Contributed to creating reassurance for those considering a visit

Comments from the Person in Charge

Utilizing patient feedback for in-clinic improvements and pre-visit reassurance

Since starting with Locaop, it has become easier to collect candid patient feedback through questionnaires, which has also led to discussions about areas for improvement within the clinic. The ability to review monthly data to understand what aspects patients found reassuring and where there is room for improvement is significant.

Going forward, we plan to collect feedback from patients who have undergone endoscopic examinations and use this information to communicate about necessary tests to those who need them. We hope to continue utilizing Locaop to remain a clinic that the local community can visit with peace of mind. -----------

▼ Yoshihisa Internal Medicine Clinic Official Website

https://yoshihisa-cl.com/

Click here for details on the case study

About "Locaop"

"Locaop," a service provided by Locaop Inc., is a tool that solves various operational challenges for stores, primarily focusing on Google Maps (MEO) optimization, from customer acquisition to store visits and repeat business.

It is a platform that integrates essential functions for store operations, including Google Maps optimization, 24-hour online booking, questionnaires to clarify customer needs, review promotion, and a simple website creation tool.

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Locaop Service Site: https://locaop.jp/

Locaop Case Studies: https://locaop.jp/casestudy/

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Company Overview

Company Name: Locaop Inc.

Address: Prime Gate Umeda 9-E, 2-2 Ofukacho, Kita-ku, Osaka City, Osaka Prefecture

Representative: Masaki Agata, Representative Director

URL: https://locaop.co.jp/

Capital: 90,000,000 yen

Business Activities:

Deployment of proprietary SaaS product "Locaop" (Local Marketing DX Platform)

Comprehensive web marketing (Local area marketing business, web advertising including listing ads and SNS ads, website creation leading to sales increase, SEO support, MEO support)

Development, sales, and support of marketing tools for stores

Accompanying consulting (Consulting support for in-house development support business)