L'Occitane Celebrates 50th Anniversary with 'ART OF SCENT' Mood Fragrances

L'Occitane, a brand proposing the sophisticated and high-quality lifestyle of the natural South of France, Haute-Provence, announces the birth of its fragrance collection 'ART OF SCENT' to celebrate its 50th anniversary. This collection allows users to enjoy layering scents like art, and it includes three mood fragrances: 'VERVEINE,' 'LAVANDE,' and 'VERVEINE AGRUMES.' The first installment, the 'VERVEINE' series, will be released on May 27, 2026 (Wednesday).

In an overly busy era, our moods can often fluctuate. These scents serve to tune our minds and guide us to our desired state through the power of plants. The 50th-anniversary theme is 'CRAFTING LIFE TIES.' Since its start in a market in Haute-Provence in 1976, L'Occitane has cherished its 'respect for nature and people' and has continued to deliver comfortable experiences into daily life. Plant scents evoke the comfort of strolling through hills under the sun, deeply moving the senses. Each time you wear them, they help shift your mental gear, tuning your mood towards focus, relaxation, or vitality.

The first installment, 'VERVEINE,' refreshes the popular No.1 fragrance, Verbena, using an extraction technology first in the perfumery and flavor field. By using gentle thermal decomposition, the brand has achieved a 100% natural, solvent-free extract. This fresh, just-picked scent accompanies moments when you need to focus or clear your mind before work or study. The product lineup includes an Eau de Toilette, Hand Cream, Shower Gel, Body Milk, and Hair & Body Mist. Enjoy this refined scent accompanied by a new, modern, and minimalist design.