What is 'SEOUL IN THE LOFT by AMOREPACIFIC'?

It is a special event by LOFT featuring 10 Korean cosmetic brands, including AmorePacific's first-ever Japanese launch. It offers the latest K-Beauty experiences.

When and where will the event be held?

The event will be held from April 18, 2026 (Saturday) to May 29, 2026 (Friday) at 11 LOFT stores nationwide, including Shibuya, Ginza, and Ikebukuro.

Which brands will be featured?

Brands such as AESTURA, LANEIGE, INNISFREE, ETUDE, and HERA, including AmorePacific's first Japanese launch, will be featured. Limited edition moisturizing items from ILLIYOON are also noteworthy.

LOFT Hosts "SEOUL IN THE LOFT by AMOREPACIFIC" Event Featuring 10 Korean Cosmetic Brands

Published Apr 9, 2026 8:00 PM ・ Updated Jun 14, 2026 12:08 AM ・ 4 min read ・ Source: PR TIMES

LOFT is holding the "SEOUL IN THE LOFT by AMOREPACIFIC" event, showcasing 10 Korean cosmetic brands, including AMOREPACIFIC's Japan debut lines. This special event, part of the "Loft K Cosmetics Festival 2026SS," will take place across 11 LOFT stores nationwide.

LOFT Co., Ltd. (Shibuya-ku, Tokyo / President & CEO: Koki Ando) will hold the cosmetic event "SEOUL IN THE LOFT by AMOREPACIFIC," which brings together a total of 10 brands, including brands from the popular Korean cosmetics company "AMOREPACIFIC" making their debut in Japan.

This event is a special event within the "Loft K Cosmetics Festival 2026SS," which features only Korean cosmetics and will be held at LOFT stores from April 18th (Saturday). It will be rolled out across 11 LOFT stores. It will offer popular brands such as "AESTURA," "LANEIGE," and "INNISFREE," as well as brands appearing at LOFT for a limited time like "HANYUL," "ILLIYOON," and "PUZZLEWOOD," totaling all 10 brands and 220 types of cosmetics. Purchase gifts such as original tote bags are also planned. Furthermore, Shibuya LOFT and Ginza LOFT will host POP UP STORES decorated with Seoul's streetscape, offering limited edition items and more.

<SEOUL IN THE LOFT by AMOREPACIFIC> Overview: ■ Period: Saturday, April 18, 2026 – Friday, May 29, 2026 ■ Locations: Shibuya LOFT, Ginza LOFT, Ikebukuro LOFT, Umeda LOFT, Yokohama LOFT, Kichijoji LOFT, Tenjin LOFT, Sendai LOFT, Chiba LOFT, Kyoto LOFT, Shinjuku Sanchome LOFT *Shibuya LOFT until May 28 (Thu) 5 PM. Shinjuku Sanchome LOFT until May 31 (Sun) 7 PM. ■ Brands Featured: AESTURA, LANEIGE, INNISFREE, ETUDE, primera, espoir, PUZZLEWOOD, HANYUL, ILLIYOON, HERA (HERA only at Shibuya LOFT) ■ Product Examples: 220 types *Product selection and scale may vary by store. *All prices include tax.

● Limited Time / ILLIYOON Ceramide Ato Face & Body Milk (Sales name: CA Lotion) ¥1,870 ● Limited Time / ILLIYOON Ceramide Ato Face & Body Cream (Sales name: CA Concentrate Cream) ¥1,980 ● Limited Time / ILLIYOON Ceramide Ato Top-to-Toe Wash (Sales name: CA Top-to-Toe Wash) ¥1,430

This is a fragrance-free, low-irritation series; these moisturizing items are easy to use for dry bodies regardless of the season. This is the first offline appearance in Japan.

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Source: PR TIMES
Category: Event
Products / services: SEOUL IN THE LOFT by AMOREPACIFIC

LOFT Hosts "SEOUL IN THE LOFT by AMOREPACIFIC" Event Featuring 10 Korean Cosmetic Brands

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