What specific Loft product line is designed to combat UV rays and summer heat in 2024?

Loft's cooling UV care products, including umbrellas and clothing with heat-shielding technology, are designed for summer 2024.

How much did Loft's UV protection product sales increase from May 1 to May 20, 2024?

Loft's UV protection product sales increased by 169% year-on-year from May 1 to May 20, 2024.

Which brand is offering heat-shielding clothing and UV care items in stores and online in May 2024?

Loft is offering heat-shielding clothing and UV care items in stores nationwide and online in May 2024.

Where can customers purchase Loft's new cooling UV protection products as of May 2024?

Customers can purchase Loft's cooling UV protection products at Loft stores nationwide and via their online store in May 2024.

What type of technology do Loft's new summer 2024 UV care products utilize for heat protection?

Loft's new summer 2024 UV care products utilize heat-shielding technology for sun and heat protection.

[Loft] Combating Summer Heat and UV Rays: Introducing a Variety of Cooling UV Care Products

Published May 25, 2026 10:00 PM ・ Updated Jun 14, 2026 2:20 PM ・ 3 min read ・ Source: PR TIMES

Loft is rolling out a range of cooling UV care items, umbrellas, and clothing utilizing heat-shielding technology to prepare for the upcoming hot summer. Sales of UV protection products saw a 169% increase year-on-year from May 1 to May 20. Products are available at Loft stores nationwide and via their online store.

Loft Co., Ltd. (Shibuya, Tokyo; President: Koki Ando) is launching a variety of cooling-type UV care products recommended for this summer, which is expected to be intensely hot with strong UV rays. Sales of UV protection products from May 1st to May 20th have grown to 169% compared to the previous year. The lineup includes heat-shielding hats and umbrellas, as well as refreshing spray and stick-type sunscreens convenient for reapplication.

Product Examples - Mirabeaute Quick Dry Shampoo & UV Care Spray (Kenjin): 1,320 yen - Pro-Professional UV Spray 'Super Ice Cold' (YAMAN): 1,870 yen - Anua Vita C Sun Clean UV Stick (JT): 1,485 yen - Savon de Blanc Sparkling Cool UV Gel (Two-Way World): 1,760 yen - <Limited Quantity> The Future Color Change BB Cream COOL (STORiiY): 1,980 yen

Heat-Shielding Umbrellas - <Loft Exclusive> BIHADA All-Weather Folding Umbrella (World Party): 6,490 yen - estaa Honeycomb Insulation Parasol Gradation (Moonbat): 6,930 yen - 0 & Radi-Cool All-Weather Umbrella (Ogawa): 5,940 yen

Sun-Shading Hats and Apparel - PROTECT U Heat-Shielding UV Cut Hoodie (ID): 3,278 yen - Sunblock Lab Beauty Scarf Cap (Cogit): 3,080 yen - Contact Cooling Headband Visor (Dot Japan): 2,508 yen

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: JT / STORiiY

[Loft] Combating Summer Heat and UV Rays: Introducing a Variety of Cooling UV Care Products

⚡ Key Points

Heat-Shielding Umbrellas - <Loft Exclusive> BIHADA All-Weather Folding Umbrella (World Party): 6,490 yen - estaa Honeycomb Insulation Parasol Gradation (Moonbat): 6,930 yen - 0 & Radi-Cool All-Weather Umbrella (Ogawa): 5,940 yen

Sun-Shading Hats and Apparel - PROTECT U Heat-Shielding UV Cut Hoodie (ID): 3,278 yen - Sunblock Lab Beauty Scarf Cap (Cogit): 3,080 yen - Contact Cooling Headband Visor (Dot Japan): 2,508 yen

FACT BOX

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