Loft Co., Ltd. (Shibuya-ku, Tokyo / President and CEO Koki Ando) will launch its fifth collection of Loft-exclusive merchandise commemorating the 85th anniversary of "Curious George" titled "Timeless Friendship with Curious George by LOFT" at Loft stores nationwide and the Loft online store starting July 17, 2026 (Fri).

The picture book "Curious George," published in the United States in 1941, celebrates its 85th anniversary. George, the curious little monkey who causes lovable mischief and adventures, has been loved across generations.

This fifth installment, themed "Timeless Friendship," features art that evokes the bonds George shares with the animal friends he encounters in "Curious George." A total of 39 types of merchandise will be available, including wearable items such as hair ties and T-shirts, as well as stationery and pouches that are easy to incorporate into daily life.

< "Timeless Friendship with Curious George by LOFT" Overview >

Period: July 17, 2026 (Fri) - August 23, 2026 (Sun)

Participating Stores: 179 Loft stores nationwide and a special page on the Loft online store (https://www.loft.co.jp/store/r/rlf15/) *Scheduled to go live at 10:00 AM on July 17 (Fri).

Number of Products: 39 types in total

Product Examples: *All prices include tax

● Stickers: 4 types, 418 yen each

● Square Memo Pads: 2 types, 462 yen each

● Hair Ties: 2 types, 770 yen each

● Bang Clips: 2 types, 1,100 yen each

● Caps: 2,860 yen

● T-shirts: 3,850 yen

● Double Pouches: 2 types, 3,080 yen each

● Absorbent Coasters: 660 yen

● 3D Glasses: 1,320 yen

● Onigiri Pouch: 1,980 yen, and others

[Loft App Members Exclusive! Chance to Win an "Original Sacoche Bag"]

A mini-game "Let's Play with Friends" will be held on the Loft app during the following period.

Participants can earn points once a day, and 30 winners will be randomly selected from those who collect 500 points during the period to receive an "Original Sacoche Bag" (not for sale).

Period: July 17 (Fri) - July 26 (Sun)

Winner Announcement: Scheduled to be announced via "Notifications" within the app on July 29 (Wed).

Image of Original Sacoche Bag

*Loft-exclusive products are sold by Loft Co., Ltd. based on product licensing agreements with Universal Studios Licensing LLC, Suikosha Co., Ltd., Green Flash Co., Ltd., Sunart Co., Ltd., and Skater Co., Ltd.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Universal Studios Licensing LLC