Loft Co., Ltd. (Shibuya-ku, Tokyo / President: Kimimoto Ando) announces the launch of the 'Hapidanby × Furukawa Shikou Chinatown' series, the fourth installment of its exclusive collaboration with Sanrio Co., Ltd. (Shinagawa-ku, Tokyo) and Furukawa Shikou Co., Ltd. (Mino City, Gifu Prefecture). The collection will be available from July 11, 2026 (Saturday) at all 176 Loft stores nationwide and on the Loft online store (https://www.loft.co.jp/store/r/rst122s/).

This year’s series is themed around a retro Chinatown, featuring designs that depict Hapidanby characters enjoying Chinese dishes. A total of 48 items across 9 product categories will be released as limited editions, including the 'Shop-Style Boxed Memo' inspired by Chinese restaurants and the 'Tool Kit Set,' available exclusively on the Loft online store.

<Overview of 'Hapidanby × Furukawa Shikou Chinatown'>

Release Date: Starting July 11, 2026

Locations: Ginza Loft, Shibuya Loft, and all Loft stores nationwide, plus the Loft online store

Content: Loft-exclusive items, 48 types in total (selection and scale may vary by store)

Product Examples (All prices include tax):

● Loft-exclusive Memo Pad – 7 types, ¥495 each

● Loft-exclusive Sodebumi Letter Paper – 7 types, ¥462 each

● Loft-exclusive Clear Stickers – 7 types, ¥385 each

● Loft-exclusive Stickers – 7 types, ¥440 each

● Loft-exclusive Shop-Style Boxed Memo – 6 types, ¥550 each

● Loft-exclusive Origami Mini Box – 3 types, ¥880 each

● Loft-exclusive A5 Clear File – 4 types, ¥550 each

● Loft-exclusive Uni-ball One Pen – 6 types, ¥396 each

● Loft Online Store Exclusive Tool Kit Set – ¥3,960

About Hapidanby

Hapidanby is a character unit by Sanrio, featuring six popular male characters: Pochacco, Tuxedo Sam, Kerokerokeroppi, Badtz-Maru, Hangyodon, and Pekkle the Duck. The name 'Hapidanby' stands for 'Happy Boys aiming for a V-shaped recovery.'

[Simultaneous Event: 'Summer Stationery Caravan 2026']

<Overview of 'Summer Stationery Caravan 2026'>

Period: July 11, 2026 (Saturday) to August 28, 2026 (Friday)

Locations: Ginza Loft, Shibuya Loft, and all Loft stores nationwide, plus the Loft online store

'Summer Stationery Caravan 2026' is an event showcasing character-themed stationery from various stationery manufacturers. The event will feature early releases of popular retro-themed items such as 'Monchhichi' and 'Osamu Goods' designed by illustrator Osamu Harada.

FACT BOX

  • Source: PR TIMES
  • Category: Event