Loft Launches 'AFTER SUMMER BEAUTY' for Soothing Care of Skin, Hair, and Body This Summer

Loft Co., Ltd. (Shibuya-ku, Tokyo / President and CEO: Koki Ando) will launch 'AFTER SUMMER BEAUTY,' a special beauty campaign tailored for summer, starting Monday, July 13, 2026. The campaign features a range of products designed to care for skin, hair, and body stressed by summer conditions. From bath salts that warm the body chilled by air conditioning, to easy-to-use kansa-type facial creams and hair milks that combat dryness from sun exposure, Loft offers comprehensive solutions to restore balance to skin, hair, and body.

＜Overview of 'AFTER SUMMER BEAUTY'＞

Launch Date: Starting July 13, 2026 (Mon), rolling out progressively

Locations: Ginza Loft, Shibuya Loft, other Loft stores nationwide, and

Loft Online Store (https://www.loft.co.jp/store/r/rcb09/)

Product Examples: *Selection and scale may vary by store *All prices include tax

【Comfortable Care for Summer Skin—From Bath Time to Aftercare】

● New Product: BARTH (Baths) Neutral Sodium Bicarbonate Bath Salts - Chamomile Citrus (Earth Pharmaceutical) ¥1,144 *Scheduled for sale in early August

A new fragrance variant of the popular BARTH bath salts, known for generating fine bubbles when added to water and enhancing bath warmth through bicarbonate ions*. This version features a balanced blend of 12 types of natural essential oils*, including bergamot and chamomile.

● New Product: Anua Collagen Retinol Kansa Cream (JT) ¥3,245

A facial cream with a kansa-shaped applicator at the tip of the container, making it easy to apply along the jawline, neck, and décolletage. Formulated with retinol* capsules, collagen*, and oligopeptide-2* to support firmer, more resilient skin.

● Bee Honey Natsu Bashino gi n (House of Rose) ¥1,320

A refreshing, gel-type all-over beauty serum with a pleasant texture, enriched with moisturizing ingredients* derived from honey.

【Daily Hydration Care for Summer Skin Dryness】

● New Product: Peslo T3 Baby Collagen Glow Mist (Hanwha Japan) ¥3,245

A convenient spray-type mist that delivers collagen anytime, anywhere, helping to nourish and revitalize skin for a plump, firm appearance.

● SKIN1004 Hyaluteka Serum (Goodai Global Japan) ¥2,860

Formulated with Centella extract* and TECA* combined with hyaluronic acid*, this serum delivers deep hydration, targets dryness-induced dullness and imbalance, and promotes a clearer, more radiant complexion*.

● Laneige Cream Skin Milky Hydration Mask (Amorepacific Japan) ¥495 per sheet / ¥2,475 for 5 sheets

Features a 'pocket structure' design that holds essence effectively within the sheet mask. Helps refine skin texture and leaves skin smooth and plump.

【Care for Hair Dryness Damage Caused by UV Exposure】

● New Product: Orbis Essence-in Hair Oil (Orbis) ¥1,430

A hair oil infused with nano-sized beauty ingredients* that deeply hydrate hair and deliver lasting shine that lasts until the next morning.

● Silk Aura Hug Moist Hair Milk (JPSLAB) ¥1,980

A hair milk that tames frizz, roughness, and dryness-induced flyaways. Keeps hair smooth and hydrated from roots to ends, even after blow-drying.

● Re:KERATIN Reversi Repair Hair Milk (V-Clear) ¥1,848

A heat-protective hair milk featuring Heat-Coat Keratin*, which reacts to heat and bonds to protect hair. Infused with the luxurious scent of bergamot luxe.

*1 Active ingredients: Sodium bicarbonate, sodium carbonate *2 Fragrance components *3 Skin-conditioning agents *4 Oligopeptide-2 (skin-conditioning agent) *5 Fermented honey (Gluconobacter/honey ferment filtrate), royal jelly protein (hydrolyzed royal jelly protein) *6 Skin-conditioning agent *7 Asiaticoside, madecassic acid, asiatic acid, madecassoside (all skin-conditioning agents) *8 Sodium hyaluronate (moisturizing agent) *9 Appearance of radiance and refined texture due to moisturization *10 Succinic acid, hydrolyzed hyaluronic acid (moisturizing and hair-repairing agents for shine) *11 (Dihydroxymethylsilylpropoxy)hydroxypropyl hydrolyzed keratin (wool) (repairing agent)