Hot Yoga Studio "loIve" Celebrates 18th Anniversary with Special Event. Popular Signature Lessons Return & LuLuLun Collaboration!

LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director: Ayaka Maekawa), which operates the women-only hot yoga studio "loIve" with 69 studios nationwide, is celebrating its 18th anniversary this year. With the theme "Love Myself," we have supported many women in building healthy bodies. To commemorate this milestone anniversary, and with heartfelt gratitude to our customers who have supported us, we will be holding a special event "Color my World ~Let's Color My World~" at studios nationwide from July 9, 2026 (Thu) to July 22, 2026 (Wed).

loIve Hot Yoga Studio 18th Anniversary

18th Anniversary Theme "Color my World ~Let's Color My World~"

This year's anniversary event is themed "Color my World ~Let's Color My World~" to help women who work hard every day refresh their minds and bodies through hot yoga, and further expand their charm and potential. We will support you in living a more colorful and fulfilling life by taking a short break from the daily hustle and facing yourself.

Special Website: https://www.hotyoga-loive.com/lp/18th-anniversary/

loIve 18th Anniversary Event & Campaign Details

To express our gratitude, we have prepared special projects for this anniversary.

Event Period: July 9, 2026 (Thu) - July 22, 2026 (Wed)

Participating Studios: All "loIve" Hot Yoga Studios Nationwide

【Event Details】

1. Limited Revival! New Program "loIve Workout MIX" Released

NEW LESSON "loIve's Workout MIX"

Past overwhelmingly popular lessons will make a miraculous comeback for a limited time. This is a special 60-minute program that incorporates actions of dancing, running, and drumming while immersed in music in the dark. Furthermore, the first 100 people to take this program will receive an "18th Anniversary Sticker" as a gift (※while supplies last).

2. Summer Beauty Diet Festival

We have prepared many great value campaigns to support your healthy body building for summer.

Diet Ticket Limited Sale: We will be selling an annual popular free pass that allows you to take one additional lesson per day until the end of September (30 tickets per studio / 11,000 yen including tax).

LuLuLun x &fit Collaboration Face Pack Pre-sale: We will be pre-selling a collaboration face pack with the popular "LuLuLun" at loIve (880 yen including tax).

For collaboration details, click here: https://prtimes.jp/main/html/rd/p/000000356.000020775.html

LuLuLun x &fit Collaboration Face Pack

3. Original Mesh Bag Gift Campaign

During the period, customers who meet one of the following conditions will receive an "Original Mesh Bag Perfect for Hot Yoga" on a first-come, first-served basis (※while supplies last).

Original Mesh Bag Gift Campaign

SNS Post: Follow loIve's official Instagram (@hotyoga_loive) and post on Stories or Feed with a mention.

Purchase of In-store Merchandise: Purchase 5,000 yen (including tax) or more of in-store merchandise.

4. In-store Exciting Projects

We have prepared projects to make visiting our studios more enjoyable, such as a "Mini Asana Explanation Class" (held for 10 minutes before the lesson) to deepen your enjoyment of the lessons, and a "Color Fortune" with message cards to help you find the perfect color for you right now.

※For details on each campaign, please feel free to ask at the POP display in the store or inquire with our staff.

About loIve Hot Yoga Studio

A women-only hot yoga studio with the theme "Love Myself." Through hot yoga, we provide time to gently face your own mind and body. In addition to standard yoga, we offer a rich lineup of programs that allow you to enjoy moving your body, such as hot pilates, the dark exercise "Beat Drum Diet," and "SUMO YOGA" which incorporates sumo movements.

69 studios nationwide. (As of June 2026). https://www.hotyoga-loive.com/

・2026 GMO Customer Satisfaction Ranking Hot Yoga No. 1

2026 GMO Customer Satisfaction Ranking Hot Yoga No. 1

In the "GMO Customer Satisfaction Ranking" conducted by GMO Research & AI, Inc., we achieved first place in all 7 evaluation items.

【Survey Overview (Evidence Indicated)】

Survey Subject: GMO Research & AI, Inc.

Survey Method: Online Survey

Survey Period: September 24, 2025 - December 23, 2025

Valid Responses: 1,162 people (Required number: 50 or more)

Target Audience:

Gender: No specification

Age: 18-84 years old

Region: Nationwide

Conditions: Individuals who have used hot yoga services within the past 3 years and have continued to use them for 3 months or more.

Surveyed Companies: Number of services: 9

Definition: Yoga studios that meet all of the following conditions (including co-ed studios) 1) Offer yoga programs (hot yoga) conducted in a high-temperature and high-humidity environment. 2) Have studios in multiple prefectures.

URL: https://r-portal.gmo-research.ai/ranking/details/hotyoga_2026

Evaluation Items: Ease of enrollment, studio cleanliness, ease of access, instructor quality, staff service, cost performance, overall satisfaction.

Company Profile

・Company Name: LOIVE Co., Ltd.

・Representative Director: Ayaka Maekawa

・Headquarters Location: Sapporo, Hokkaido ・Company Slogan: Love your life.

・Business Description: With the mission to "Create women who love themselves and shine," we operate women-only fitness facilities nationwide, including hot yoga "loIve" and machine pilates "pilates K." As a company listed on the Tokyo Stock Exchange Growth with a female employee ratio of 99.9% (※), we aim to realize women's well-being by leveraging insights unique to our position. (※As of June 2026).

・Number of Operated Studios: 236 studios nationwide (As of June 2026)

・Corporate Site: https://loive.co.jp/