Experience the Trendy New Wellness Habit of 'Morning Pilates × Matcha' at a Special Event

pilates K (Pilates K), a women-exclusive machine pilates studio operating 159 locations nationwide, hosted a premium morning wellness event in collaboration with the premium matcha brand CHOTTO MATCHA at its Nakameguro studio on Saturday, May 23, 2026. The event, attracting influencers with a combined follower count exceeding 940,000, generated significant buzz among discerning modern women through its focus on holistic reset experiences combining 'pilates and inner wellness care'.

Why 'Morning Pilates × Matcha' Now?

For busy modern women, every morning minute counts. Within the growing trend of 'morning activation' (asa-biki), the combination of 'pilates'—which emphasizes deep breathing and mindful movement—and 'matcha', known for its calming and soothing properties, has emerged as a popular and refreshing morning ritual.

Engaging the body through pilates, followed by sipping matcha to calm the mind and clear mental fog, this seamless routine is gaining attention as a new lifestyle habit that enhances performance in both work and household responsibilities.

View highlights from the event here.

Event Reception

The event, which drew influencers with over 940,000 followers in total, received widespread positive feedback. Participants shared comments such as: 'Moving my body first thing in the morning cleared my head and helped me start the day positively,' and 'The combination of pilates and matcha effectively resets my mindset for a hectic daily routine.'

Future Outlook

In response to the enthusiastic reception, pilates K, the event organizer, plans to continue promoting this initiative beyond a one-time event. The company aims to establish 'morning pilates × matcha' as a lasting wellness habit that enriches the lifestyles of modern women.

About CHOTTO MATCHA

CHOTTO MATCHA is a premium matcha brand using tea leaves cultivated at the foot of Mount Fuji in Shizuoka Prefecture.

Founded in Manila, Philippines, with the vision of connecting Japanese tea farmers to the next 100 years, CHOTTO MATCHA redefines matcha as a modern, accessible café experience that blends tradition with contemporary lifestyle. It later 'reverse-imported' this concept back to Japan, opening a location in Asakusa, Tokyo, and now operates five stores globally.

CHOTTO MATCHA repositions matcha not as a luxury item, but as an everyday wellness ritual. Centered on wellness and community, the brand continues to explore new possibilities for matcha in modern life. https://www.chottomatcha.net/ja

About pilates K

pilates K is a stylish and casual studio that redefines pilates—breaking away from the outdated image of being 'boring' or 'too intense'. Here, members enjoy body shaping at their own pace, accompanied by music. The studio features a sophisticated, minimalist interior in gray tones, perfectly matching the lifestyle of modern women. pilates K makes machine pilates—traditionally associated with high-cost private sessions—accessible at an affordable price.

159 locations nationwide (as of June 2026) https://pilates-k.jp/

About LOIVE Inc.

- Company Name: LOIVE Inc. - Representative Director: Ayaka Maekawa - Head Office: Sapporo City, Hokkaido - Corporate Slogan: Let's love life. - Business Overview: With the mission of 'creating women who love themselves and shine,' LOIVE operates women-exclusive fitness brands such as hot yoga studio 'loIve' and machine pilates studio 'pilates K' across Japan. As a Tokyo Stock Exchange Growth Market-listed company with a 99.9% female workforce (as of June 2026), LOIVE leverages firsthand insights to advance women's well-being. - Number of Operating Stores: 236 nationwide (as of June 2026) - Corporate Website: https://loive.co.jp/