Longchamp Partners with Madagascar NGO LANA ANAKA to Launch 'Le Roseau Raphia' Collection

French luxury brand Longchamp celebrates its third year of collaboration with Madagascar NGO LANA ANAKA with the debut of the 'Le Roseau Raphia' collection. Handcrafted by local women artisans using traditional raffia weaving techniques, the series features tote bags, hats, and keyrings. This initiative promotes social inclusion and sustainability, providing stable employment for 40 women and education access for 66 children. The collection is available at Longchamp's flagship stores in Omotesando and Ginza, as well as nationwide boutiques in Japan.