British stationery and leather goods brand SMYTHSON, operated by LOOK Holdings Co., Ltd., will host a POP UP event at the Isetan Shinjuku Men's Building 1F Stage from June 10 to June 23, 2026. The event will feature a pre-sale of AW26 season colors. Starting June 17, a bespoke stationery event will allow customers to customize items like correspondence cards (58,300 yen), writing paper (58,300 yen), and business cards (48,400 yen) by choosing paper color, fonts, and motifs. Orders take about 1.5 months to deliver. On June 19 and 21, UK specialist consultants will offer personalized bespoke proposals by reservation only. This is a rare opportunity to experience Smythson's exclusive UK bespoke services in Japan.

FACT BOX

  • Source: PR TIMES
  • Category: retail