New Project "Pai no Mi Oshin no Mori Project" to Depict Your "Oshi" - Commemorating the First-Ever Anime Adaptation of Pai no Mi, a Campaign Full of "64" Inspired by the 64-Layer Crispy Texture

Lotte Co., Ltd. (Shinjuku-ku, Tokyo; President and Representative Director: Hideki Nakajima) will release the first-ever original animation for its "Pai no Mi" brand, which has been beloved since its launch in 1979, on Thursday, June 4, 2026. To commemorate this, two campaigns that are thoroughly obsessed with the number "64," inspired by the "64-layer pie crust" that symbolizes the deliciousness of Pai no Mi, will be implemented from the same day. The entry conditions and number of winners also incorporate the "64" element, creating content full of playful spirit characteristic of Pai no Mi. Pai no Mi, known for its "64-layer crispy texture," will now become something to enjoy in the world of anime. Please pay attention to this new challenge of a long-selling brand entering its 48th year on the market.

Get up to a year's supply of Pai no Mi for 64 winners by lottery based on X trend ranking! One day only on Thursday, June 4th! "Pai no Mi First Ever! Anime Release Commemorative SNS Campaign"

To commemorate the anime adaptation on Thursday, June 4, 2026, the "Pai no Mi First Ever! Anime Release Commemorative Campaign" will be held for one day only on the official X account "@lotte_koalanomi." This special campaign features prizes that upgrade according to the trending rank of "#パイの実アニメ化おめでとう" (Congratulations on the Pai no Mi Anime Adaptation), with up to a year's supply of Pai no Mi being given to 64 winners by lottery. Please check the post on Lotte Koala no Mi's official X account for details.

◆Campaign Overview

Date and Time: Thursday, June 4, 2026, 10:00 AM to 11:59 PM

How to Participate: ① Follow @lotte_koalanomi

② Quote retweet the campaign target post with "#パイの実アニメ化おめでとう"

*Entry by 12:00 PM increases your chance of winning

Number of Winners: 64 winners

Prizes

・Trending Rank 1st to 4th: 1 year's supply of Pai no Mi (365 pieces)

・Trending Rank 5th to 9th: 6 months' supply of Pai no Mi (180 pieces)

・Trending Rank 10th to 19th: 3 months' supply of Pai no Mi (90 pieces)

*Prizes will be awarded according to rank even if it's 20th or lower!

Starting at 6:04 AM on June 4th, win for 10 (6+4) winners & 64 winners with purchases of 6,464 yen or more (tax incl.)! A Lotte Official Online Shop exclusive campaign full of playful spirit with "64," just like Pai no Mi, is also being held.

Inspired by Roxie, one of the main characters who is particular about the 64-layer pie, a special online shop-exclusive campaign will be held, aligning the number of winners and campaign start time with "64." The main prizes include limited goods depicting famous scenes from the anime and a luxurious set that allows you to fully enjoy Lotte sweets including Pai no Mi.

Campaign Page: https://lotte-shop.jp/shop/e/epainomianimecp2606/

[About Prizes and Number of Winners]

This campaign is thoroughly obsessed with the number of pie layers, "64," and offers the following two prizes.

•A Prize: Total of 10 winners (6+4) Eligible for entry with purchases of 6,464 yen or more (tax incl.) at the Lotte Official Online Shop. A luxurious gift box set including a "Dream Sweets Assortment" containing Pai no Mi and "Limited Clear Files (2 types)" designed with famous scenes from the anime.

•B Prize: Total of 64 winners Eligible for entry with the purchase of one or more confectionery items at the Lotte Official Online Shop. A "Limited Clear File (1 random from 2 types)" that can only be obtained here will be presented.

◆Campaign Overview

Date and Time: Thursday, June 4, 2026, 6:04 AM to Tuesday, June 30, 2026, 11:59 PM

Prizes: A Prize: Luxurious set of Dream Sweets Assortment including Pai no Mi + 2 types of Clear Files… Total of 10 winners

: B Prize: 1 Clear File (random design from 2 types)… Total of 64 winners

Entry Conditions: A Prize: Customers who purchase 6,464 yen or more (tax incl.) worth of confectionery items at the Lotte Official Online Shop and agree to the terms and conditions.

: B Prize: Customers who purchase any confectionery item at the Lotte Official Online Shop and agree to the terms and conditions.

*For the A Prize, each purchase of 6,464 yen or more (tax incl.) counts as one entry.

What is the "Pai no Mi Oshin no Mori Project"?

"Pai no Mi" has long delivered the deliciousness of the crispy texture of freshly baked pie and the exquisite balance of chocolate. In recent years, not only the taste but also the story of the Pai no Mi forest, where the friendly squirrels "Pile" and "Roxie" who appear on the package are active, has been developed on packages and in picture books, receiving great acclaim. Therefore, the Pai no Mi team launched this project with the desire to provide even more enjoyment, seeking to increase the resolution of the story's world. New characters will appear one after another as forest friends, proposing the joy of having an "oshi" (favorite character) through the world of Pai no Mi.

Special Site: https://www.lotte.co.jp/products/brand/painomi/pienomioshinomori/

◆Work Overview

Title: Anime "Welcome to the Pai no Mi Oshin no Mori!"

Planning/Original Work: Lotte Co., Ltd.

Original Concept Production: Mankyu, Yuko Kakihara,

Aya Matsui, Shin-Ei Animation

Director/Animation: Kazunori Minagawa, Miki Minagawa

Script: Yuko Kakihara, Azusa Serikawa

Music: Misaki Mase

Sound Director: Yuji Tange

Sound Production: Tohokushinsha

Animation Production: TOHO animation STUDIO

Planning: Lotte ("Create Ikouze!" Project)

©️LOTTE

Episode 1 Release: Thursday, June 4, 2026, 00:00

Release Frequency: Scheduled for one episode per month

Number of Episodes: 8 episodes (planned)

Distribution: Lotte Official Channel

Anime "Welcome to the Pai no Mi Oshin no Mori!"

URL: https://www.youtube.com/watch?v=019tI1mFQes

◆About "Pai no Mi"

Launched in 1979, this is a long-selling brand of Lotte characterized by the exquisite balance of freshly baked, crispy 64-layer pie and mellow chocolate. It has delivered the story of the "Pai no Mi Forest" where "Pile" and "Roxie," who appear on the package, live, across generations.

In 2026, the brand enters its 48th year on the market and launches the "Pai no Mi Oshin no Mori Project" with Shin-Ei Animation and a team of luxurious creators. It proposes a new "oshi experience" that goes beyond the framework of sweets.

Official Website: https://www.lotte.co.jp/products/brand/painomi/

Official X Account: https://x.com/lotte_koalanomi